2000년대 라네즈와 마몽드 화장품의 메이크업 트렌드 분석

다국어 초록 (Multilingual Abstract)

To analyze relations between Korean makeup trend of 2000s and culture and fashion which are in the periodical center and value standard of beauty. makeup was analyzed for Laneige and Mamonde which are domestic cosmetics brands. Also, the purposes of this research are to compare images and advertisement model's images of two brands, examine model's image changes and makeup expression method by brand and investigate changes of model images and makeup trend in two cosmetics brands. In this research, if examining makeup of Mamonde and Laneige from 2000 to 2008, makeup of particular style was not popular. But, various styles were coexisted and artificial eyebrows and lip lines were emphasized in 2000s, unlike the past. In 2002, natural makeup focusing on skin expression was popular. In 2005, pearl products were popular, so they were applied to eye shadows, lips, skin and body. In 2008, skin was emphasized through the brilliant skin expression and colors were naturally expressed. Trend shows periodical spirit and cultural stream which dominate the period and means that basic stream changing forward by delicate reflection of social, political, economic and artistic effects in the period. Trend plays not only roles showing consumers' psychological trend but also roles of non-verbal communication's medium of society.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 2000년대 시대적 상황과 패션트렌드
• 1. 시대적 상황
• 2. 패션 트렌드
• Ⅲ. 라네즈와 마몽드 화장품의 메이크업 분석
• 1. 마몽드
• 2. 라네즈
• Ⅳ. 결론 및 제언
• Ⅴ. 참고문헌