온라인 해외직접판매 현황 및 활성화 방안에 관한 연구 = 중국시장을 중심으로

다국어 초록 (Multilingual Abstract)

In recent years, the foreign direct online sales through online shopping malls has continuously increased in South Korea and China because in particular a number of Chinese consumers have purchased Korean products including clothes and fashion items and hence, this paper looks at online market in China. The purpose of this paper is to examine the current movement of the foreign direct online sales and to propose several recommendations for the development of the foreign direct online sales of Korean small and medium-sized firms and for the growth of our nation"s economy.
Therefore, first of all, this paper focuses on the present movement of e-Commerce in China and on the current movement of the foreign direct online sales in South Korea. Furthermore, this paper examines several Korean small and medium-sized firms, which have successful online shopping malls related to the foreign direct online sales, to explain the important points for the development of the foreign direct online sales. Also, this paper proposes several recommendations for the growth of the foreign direct online sales in China and then, this paper draws conclusions. To conclude, it is necessary to create global online shopping malls, to support promising small and medium-sized firms, to make effective logistics and simple payment systems and to have government aids in order to promote the foreign direct online sales.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 온라인 해외직접판매의 분류 및 선행연구
• Ⅲ. 온라인 해외직접판매 현황 및 사례
• Ⅳ. 온라인 해외직접판매의 문제점 및 활성화 방안
• Ⅴ. 결론
• 참고문헌