Analysis on the Symbolic Features of Traditional Water Patterns in Packaging Design -Focus on the Cases of Packaging Design in Korea and China-

국문 초록 (Abstract)

본 논문은 기호학 이론을 바탕으로 패키지 디자인에 전통 도안의 문화적 기호와 상징적 특징을 연구하였다. 전통 수문 도안의 속성을 통해 상징 방식을 고찰하고 정리한다. 본 논문의 연구 목적은 전통적인 수문 도안의 기호화 특성을 명확하게 해석할 수 있고, 구조화 분석 방법을 탐구하고자 하였다. 그리고 기호화 패턴 사용에 대한 실제 개념을 상징적 의미를 명확하게 표현할 수 있다. 본 논문은 사례 분석 방법을 활용하며, 한중 패키지 디자인 사례를 중심으로 비교분석을 진행하였다.
패키지 디자인은 지속적으로 업데이트되면서 전통적인 패턴의 패키지 디자인도 계속 나타난다. 그렇지만 대부분 디자인은 추상적인 기호 없이, 전통적인 그래픽을 직접 사용하는 형태로 나타나고 있어서 전통적인 패턴을 효율적으로 시각화 디자인하는 방법이 관심의 초점이 되었다. 또한, 현대적인 디자인에 핸드드로잉은 컴퓨터로 대체함으로써 디자인의 전통적인 장인 정신의 지위를 더욱 약화시켜, 전통적인 패턴을 상대적으로 단조로운 패키지 디자인을 현상 나다. 본 논문은 한국과 중국의 전통 수문 도안의 역사와 발전을 연구 배경으로 삼고, 형태 상징화, 색채 상징화, 구성 상징화의 세 가지 측면에서 수문 도안의 표현 양식과 특성을 분석한다. 두 나라의 현대적인 패키지 디자인을 예로 들어, 두 나라의 현대적인 패키지 디자인에 물 패턴의 유사점과 차이점, 다른 표현과 상징적 특징을 찾아내고 마지막으로 현대적인 패키지 디자인의 전통적 수문 도안의 적용 특성을 총괄하였다.

다국어 초록 (Multilingual Abstract)

Based on the theory of semiotics, this paper studies the cultural connotation of traditional patterns in packaging design as well as the attributes of traditional patterns. To analyze the symbolic rules through the attributes of traditional water patterns, and to finally summarize the characteristics of traditional water patterns in packaging design. The research purpose of this paper is to explain more clearly the symbolic characteristics of the traditional water patterns, construct a structured analysis method, clarify the actual concept in the application of symbols and the symbolic meaning of the traditional water patterns. This study uses the method of case analysis to conduct research, focusing on the packaging design cases of Korea and China for comparison and analysis.
With the continuous iterative update of packaging design and packaging design with traditional patterns emerging in an endless stream, most of them appear in the form of direct use of traditional graphics, without abstract symbolic refining. How to carry out efficient visual expression of traditional patterns has become the focus of attention. In addition, contemporary design replaces manual drawing with computer, which further weakens the position of traditional technology in design, resulting in the relatively monotonous packaging design with traditional patterns as elements nowadays. Based on the origin and development of traditional water patterns in Korea and China, this paper analyzes the forms and characteristics of water patterns from three aspects: symbolization of shape, color and composition. Taking the contemporary packaging design of the two countries as an example, this paper finds out the similarities and differences of water patterns in the two countries’ contemporary packaging design, as well as the different forms of expression and symbolic features, and finally summarizes the application characteristics of traditional water patterns in contemporary packaging design.

목차 (Table of Contents)

• 국문초록
• Abstract
• Ⅰ. Introduction
• Ⅱ. Korean and Chinese Traditional Water Patterns
• Ⅲ. The Symbolic Characteristics of Traditional Water Pattern
• Ⅳ. Application of Traditional Water Pattern in Packaging Design
• Ⅴ. Conclusion
• Reference

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