2016 Giving Korea를 활용한 우리나라 개인 기부 실태 분석 = The Analysis of Individual Donation Behaviors in South Korea using 2016 Giving Korea

다국어 초록 (Multilingual Abstract)

This paper discusses the 2016 Giving Korea, which is a data that allows us to understand the individual donations in South Korea from various perspectives. The main analysis results are as follows. As of 2015, the donation participating rate is 46%, and the average donation amount of donors is 570,000 Korean won. The most important criteria for choosing donation organization were transparency and reliability, and the most important reason that non-donors did not make donations is that they mistrust in donation organization. The 64% of people are aware of the tax benefits of the donations, and the similar rate of people agree that the tax benefits should be granted to donations. However, the percentage of people who do not agree on the tax benefits for the religious donations is higher than that of those who agree on the tax benefits. It is expected that donation organizations would spend 30% of the total donations on overhead, and that the appropriate overhead rate should be 20 percent. When comparing the donation plan with the donation practice, 30 percent of the people show a different behavior from the plan, and those who donated donate almost as much as planned. Finally, participation in the donation and participation in the candlelight vigils appear not to be clearly related.