의류상품 소비에 있어서 가격수용성의 상호관련변수

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경 및 가설설정
• Ⅲ. 실증적 연구방법
• Ⅳ. 결과 및 논의
• Ⅴ. 결론 및 제언
• 참고문헌

참고문헌 (Reference)

1 Lichtenstein, D, 243-252, 1988

2 Lichtenstein, D, 243-252, 1988

3 Lichtenstein, D, 243-252, 1988

4 Surie, R, 21-42, 2001

5 Lichtenstein, D, 243-252, 1988

6 Ofir, C, 612-621, 2004

7 Lichtenstein, D, 243-252, 1988

8 Lichtenstein, D. R, 234-245, 1993

9 Kapferer, J.-N, 290-295, 1985

10 Alford, B. L, 775-783, 2002

11 26)홍금희, 이은영., "의복만족모형의 경로 연구: 상표수준과 소비자관여의 기대선행변수를중심으로" 16 (16): 535-547, 2002

12 서은희, "소비자의 의복쇼핑성향과 의복관여, 지속적 정보탐색과의 관계" 10 (10): 1-15, 1997

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29 "Ibid"

30 Inman, J. J, "Framing the Deal: The Role of Restrictions in Accentuating Deal Value" 24 (24): 68-79, 1997

31 23)Del Vecchio, . D., "Deal-Prone Consumers' Response to Promotion : The Effects of Relative and Absolute Promotion Value" 22 (22): 373-391, 2005

32 Lichtenstein, D, "Correlates of Price Acceptability" 15 (15): 244-, 1988

33 Kapferer, J.-N, "Consumers’ Involvement Profile: New Empirical Results" 12 : 290-295, 1985

34 Hardesty, D. M, "Consumer Evaluations of Different Promotion Types and Price Presentations: The Moderating Role of Promotional Benefit Level" 79 (79): 17-26, 2003

35 Chandrashekaran, R, "Assimilation of Advertised Reference Prices: The Moderating Role of Involvement" 79 (79): 53-62, 2003

36 Janiszewski, C, "A Range Theory Account of Price Perception" 25 : 353-368, 1999

37 Chaudhuri, A, "A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk" 8 (8): 1-8, 2000