스포츠사회학 : 전남의 관광산업 발전을 위한 스포츠관광 개발전략 = The Development Strategies of Sport Tourism for Tourism Industry in Jeonnam Province

다국어 초록 (Multilingual Abstract)

This study aims to seek the development strategy of sport tourism for tourism industry in Jeonnam province. For the purpose of this research, it examines the validity of sport tourism through the preceding researches and related materials and literatures as the research methods and investigates the current conditions of sport tourism in Jeonnam through the secondary data from related agencies and questionnaire. This study obtains the following conclusions.First, the major target of tourism development in Jeonnam should be tourists from the Metropolitan area including Seoul and the most effective tourism policy to attract tourists from other provinces and cities in Korea is the sport tourism which is featured by stay tourism, moving tour and experience tour.Second, the current status of sport tourism in Jeonnam is very insufficient and poor, but with the opening of the West Expressway and the construction of Muan International Airport, the accessibility to Jeonnam will be improved and the development potential of sport tourism is great owing to its rich sport tourism resources.Third, the possible items for developing the sport tourism in Jeonnam include golf in land area and yacht, wind surfing, scuba diving, sea fishing and sea bath in marine area. Of these, the items which should be developed strategically in connection with tourism industry are golf, sea fishing, beach and scuba diving and yacht is one of future strategic sport tourism items. In particular, two or three golf courses should be built on the seaside with the same or similar scale as the current membership or public golf courses.Fourth, for developing sport tourism in Jeonnam, it is urgent that sport tourism policy development committee should be organized for making middle- and long-term plan. Golf course should be built in land areas and marine resort, marina facilities and youth training center should be expanded in marine and island areas. For these, local governments must mitigate the related regulations and laws for expanding the facilities and seek the tax and administrative supports.Fifth, policy makers' recognition of sport tourism development should be enhanced in developing the South Coast Tourism Belt Project. In particular, if the tourism development project for the Mokpo Circle should be focused on developing historical relics, it may be an obstacle in attracting tourists and a bold investment plan should be established and conducted to develop sport tourism which is the dynamic tourism to meet the demands of the contemporary tourists.Sixth, Jeonnam must cope with this age of sport tourism marketing actively. In particular, it must develop package tour products with golf tour, fishing tour and diving tour to attract the tourists from big cities in Korea, Japan and China. In addition, a method to hold international sport events in Jeonnam and attract sport teams for field training to Jeonnam should be sought.

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