허브커피 경쟁전략 SWOT 분석 = SWOT Analysis on the Competitive Strategies of Herb Coffee

다국어 초록 (Multilingual Abstract)

Purpose : This research hub coffee competition strategy analysis study was conducted using SWOT analysis. Methods : The SWOT analysis of qualitative research methods applied the final 13 parts to the study for 30 days from November 5 to December 5, 2017 to experts with more than 10 years of experience in the coffee industry. Conclusion : First, the strengths that can be achieved through the development of herbal coffee new menu are that it can utilize all the health advantages of herbal tea and coffee, and can have economic effect on the herbal tea industry and coffee industry and develop various flavored coffee have. Second, it is necessary to consider whether it is effective to overcome the unfamiliarity and rejection of the incense, cost, and economics in terms of the weak points that can be generated through the development of the herb coffee new menu. Third, as a threat to the development of herb coffee new menu, the quality of herbal coffee may be lowered and the development of herbal coffee may be hampered in order to match the price with the fact that it can not overcome the health problems of herbal tea and coffee. Fourth, opportunities for the development of herbal coffee new menu can have a positive impact on the development of healing coffee that can be considered as health, herbal tea industry and coffee industry, and economic growth can be expected.

참고문헌 (Reference)

1 안병용, "감마선 조사된 감자분말 첨가가 요구르트의 발효특성에 미치는 영향" 한국식품영양학회 17 (17): 374-381, 2004