초등학생의 비만예방을 위한 운동증진 광고의 유형별 설득효과

목차 (Table of Contents)

• 서론
• 연구 방법
• 연구 결과
• 논의
• 결론 및 제언
• References

참고문헌 (Reference)

1 "Toward an Empirically derived Typology of Obese Persons" 741-54, 1991

2 "The theory of planned behavior" 50 : 179-211, 1991

3 "The Role of involvement and Source Credibility" 38-45, 1991

4 "The Persuasive Effect of Exercise Promotion Advertisement according to Source and Message Type" 21 (21): 127-137, 2003

5 "The Impact of Celebrity Spokesperson’s Perceived Image on Consumer's Intention to Purchase" 31 (31): 46-54, 1991

6 "The Elements of Copywriting" Macmillan 1997

7 "The Effectiveness of Advertisements Utilizing Four Types of Endorsers" 22-24, 1977

8 "Prevention and treatment of overweight and obesity in children and adolescents" 159S56 : -68, 2000

9 "Prentic-Hall International Series in Management" 1987

10 "Persuasive Facilitators of Persuasive Liabilities" 223-232, 1977

11 "Outcome Expectations for Exercise Scale: Utility and Psychometrics" 55 (55): S352-356, 2000

12 "National Institute for Health BMI of children 6~17years old" 1998

13 "Korea Institute for Health and Social Affair BMI of student by age" 2000

14 "How and When Advertising can Influence Memory for Consumer Experience" 33 (33): 7-25, 2004

15 "Endorser Effectiveness by Product Type" 63-71, 1979

16 "Effectiveness of Celebrity Endorsers" 1983

17 "Dimension of Creativity" mit press : 1996

18 "Construction and Validation of a Scale to Measure Celebrity Endorser's Perceived Expertise" 39-52, 1990

19 "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude" 318-332, 1981

20 "Analysis on Persuasive Effect of Advertisements According to Message Type for Obesity Prevention" 11 (11): 165-185, 2000

21 "Advertising Creativity in Modern Advertising" Namam-sa. 281-308, 2001

22 "A Study on Effective Strategy of Public Health Campaign Message in Korea" 47 : 7-35, 2000

23 "A Study on Advertising Effectiveness of Celebrity Endorsers." 52 : 7-24, 2001