The process and effects of mass communication

목차 (Table of Contents)

• CONTENTS
• Ⅰ. The Nature of Communication between Humans / WILBUR SCHRAMM = 3
• A. MEDIA AND MESSAGES OF MASS COMMUNICATION = 55
• INTRODUCTION : Media as Communication Institutions = 57
• Mass Media as Social Systems / MELVIN L. DEFLEUR = 63
• The Structure and Function of Communication in Society / HAROLD D. LASSWELL = 84
• The Medium Is the Message / MARSHALL MCLUHAN = 100
• From News-Gathering to News-Making : A Flood of Pseudo-Events / DANIEL J. BOORSTIN = 116
• The Negro and the News : A Case Study / WILLIAM L RIVERS = 151
• The Unique Perspective of Television and Its Effect : A Pilot Study / KURT LANG ; GLADYS ENGEL LANG = 169
• B. AUDIENCES OF MASS COMMUNICATION = 189
• INTRODUCTION : The Nature of an Audience = 191
• Communications Research and the Concept of the Mass / ELIOT FREIDSON = 197
• Selective Exposure to Information : A Critical Review / DAVID O. SEARS ; J. L. FREEDMAN = 209
• Perceiving the World / DAVID KRECH ; RICHARD S. CRUTCHFIELD = 235
• The World Outside and The Pictures in Our Heads / WALTER LIPPMANN = 265
• The Evasion of Propaganda : How Prejudiced People Respond to Anti-Prejudice Propaganda / EUNICE COOPER ; MARIE JAHODA = 287
• They Saw a Game : A Case Study / ALBERT H. HASTORF ; HADLEY CANTRIL = 300
• The Indexing Process in Communication / PERCY H. TANNENBAUM = 313
• The Obstinate Audience : The Influence Process from the Point of View of Social Communication / RAYMOND A. BAUER = 326
• Ⅱ. DONALD F. ROBERTS : The Nature of Communication Effects = 347
• A. ATTITUDES, INFORMATION, AND EFFECTS = 389
• INTRODUCTION : Approaches to the Study of Mass Communication Effects : Attitudes and Information = 391
• Processes of Opinion Change / HERBERT C. KELMAN = 399
• Some Principles of Mass Persuasion : Selected Findings of Research on the Sale of U.S. War Bonds / DORWIN CARTWRIGHT = 426
• Some Reasons Why Information Campaigns Fail / HERBERT H. HYMAN ; PAUL B. SHEATSLEY = 348
• The Effect of Presenting "One Side" versus "Both Sides" in Changing Opinions on a Controversial Subject / CARL I. HOVLAND ; ARTHUR A. LUMSDAINE ; FRED D. SHEFFIELD = 467
• The Impact of Television Advertising : Learning without Involvement / HERBERT E. KRUGMAN = 485
• Reconciling Conflicting Results Derived from Experimental and Survey Studies of Attitude Change / CARL I. HOVLAND = 495
• B. SOCIAL EFFECTS = 517
• INTRODUCTION : Social Consequences of Mass Communications = 521
• Communication in Crisis / WILBUR SCHRAMM = 525
• Mass Communication, Popular Taste, and Organized Social Action / PAUL F. LAZARSFELD ; ROBERT K. MERTON = 554
• The Invasion from Mars / HADLEY CANTROL = 579
• Children's Learning from the Mass Media / DONALD F. ROBERTS ; WILBUR SCHRAMM = 596
• ALBERTA E. SIEGEL : The Effect of Media Violence on Social Learning = 612
• C. PUBLIC OPINION AND POLITICS = 637
• INTRODUCTION : Mass Communications, Public Opinion, and Politics = 639
• The Significance of Communication / CHARLES H. COOLEY = 643
• Political Processes : The Role of the Mass Media / BERNARD R. BERELSON ; PAUL F. LAZARSFELD ; WILLIAM N. MCPHEE = 655
• The Mass Media and Voting / KURT LANG ; GLADYS ENGEL LANG = 678
• The Debates in the Light of Research : A Survey of Surveys / ELIHU KATZ ; JACOB J. FELDMAN = 701
• D. INNOVATION AND CHANGE = 755
• INTRODUCTION : Communications, Innovation, and Change = 757
• The Social Itinerary of Technical Change : Two Studies of the Diffusion of Innovation / ELIHU KATZ = 761
• Research Needed on Adoption Models / JOE M. BOHLEN = 798
• Motivation, Communications Research, And Family Planning / M. BREWSTER SMITH = 816
• Campaigns, Communications, and Development in Communist China / FREDERICK T. C. YU = 836
• Toward a Communication Theory of Modernization : A Set of Considerations / DANIEL LERNER = 861
• E. THE TECHNOLOGICAL FUTURE OF MASS COMMUNICATION = 891
• INTRODUCTION : Implications of the New Communication Technology = 893
• The Social Effects of Communication Technology / HERBERT GOLDHAMER = 897
• Beyond Babel : The Century of the Communications Satellite / ARTHUR C. CLARKE = 952
• Further Reading = 967
• Index = 981