1 박원종, "구기자 품종과 교배종의 부위별 심혈관관련 질환 예방 기능성 및 항산화 활성비교" 한국약용작물학회 15 (15): 391-397, 2007
2 Park, W.J., "Studies on chemical composition and biological activities of Lycium chinensis Miller" Kunkook University 1995
3 Keller K.L., "Strategic brand management" Prentice-Hall 2003
4 Martin H, "New product development alliances in korea: performance effects of compatibility, reputation and trust" 22 : 69-85, 2007
5 Park, C.W., "Marketing management" The Dryden Press 1987
6 Lee, D.H., "Manufacture and physiological functionality of korean traditional wine by using gugija" 37 : 789-794, 2005
7 Kim, T.S., "Effects of antioxidant activity and changes in vitamin C during storage of lycii folium extracts prepares by different cooking methods" 36 : 1578-1582, 2007
8 Olson JC, "Cue utilization in the quality perception process" Association for Consumer Research 167-179, 1972
9 Blackwell RD, "Consumer behavior" The Dryden Press 2005
10 Keller K.L., "Conceptualizing, measuring, and managing customer based equity" 57 : 1-22, 1993
1 박원종, "구기자 품종과 교배종의 부위별 심혈관관련 질환 예방 기능성 및 항산화 활성비교" 한국약용작물학회 15 (15): 391-397, 2007
2 Park, W.J., "Studies on chemical composition and biological activities of Lycium chinensis Miller" Kunkook University 1995
3 Keller K.L., "Strategic brand management" Prentice-Hall 2003
4 Martin H, "New product development alliances in korea: performance effects of compatibility, reputation and trust" 22 : 69-85, 2007
5 Park, C.W., "Marketing management" The Dryden Press 1987
6 Lee, D.H., "Manufacture and physiological functionality of korean traditional wine by using gugija" 37 : 789-794, 2005
7 Kim, T.S., "Effects of antioxidant activity and changes in vitamin C during storage of lycii folium extracts prepares by different cooking methods" 36 : 1578-1582, 2007
8 Olson JC, "Cue utilization in the quality perception process" Association for Consumer Research 167-179, 1972
9 Blackwell RD, "Consumer behavior" The Dryden Press 2005
10 Keller K.L., "Conceptualizing, measuring, and managing customer based equity" 57 : 1-22, 1993
11 Porter ME, "Competitive strategy" The Free Press 1980
12 Kwon, K.D., "Choice of pro- environmental agriculture brand patterns & impact of satisfaction on customer value" 30 : 718-742, 2003
13 Kwon, K.D., "Buying decision making factors and marketing strategies of Lycium chinense" 34 : 422-443, 2007
14 Aaker DA, "Building strong brands" Free Press 1996
15 Aaker DA, "Building a brand : the saturn story" 36 : 114-133, 1994
16 Huh, M.Y., "Analysis on preference patterns of pro-environmental agricultural brand and consumer's lifestyle" 32 : 227-248, 2005