Inside consumption : consumer motives, goals, and desires

목차 (Table of Contents)

• 자료제공 :

• Section 1: Introduction

• 1 Inside consumption: new insights on what we buy and consume

• S. Ratneshwar and David Glen Mick

• Section 2: Consumer Approach and Avoidance Behaviors

• 2 Promotion and prevention in consumer decision making: the state of the art and theoretical propositions

• Michel Tuan Pham and E. Tory Higgins

• 3 Why and how consumers hope: motivated reasoning and the marketplace

• Gustavo E. de Mello and Deborah J. MacInnis

• 4 Death, where is thy sting? Mortality and consumer motivation in the writings of Zygmunt Bauman

• Darach Turley

• Section 3: Rules, Variety, and Flexibility in Consumer Choice

• 5 Making consumption decisions by following personal rules

• On Amir, Orly Lobel and Dan Ariely

• 6 Variety for the sake of variety? Diversification motives in consumer choice

• Barbara E. Kahn and Rebecca K. Ratner

• 7 Consuming fashion as flexibility: metaphor, cultural mood, and materiality

• Susan B. Kaiser and Karyl Ketchum

• Section 4: Sense and Sensibility in Consumption Decisions

• 8 A behavioral decision theory perspective on hedonic and utilitarian choice

• Uzma Khan, Ravi Dhar and Klaus Wertenbroch

• 9 Interplay of the heart and the mind in decision making

• Baba Shiv, Alexander Fedorikhin and Stephen M. Nowlis

• 10 Social marketing messages that may motivate irresponsible consumption behavior

• Cornelia Pechmann and Michael D. Slater

• Section 5: Consumer Identity: History and Virtuality

• 11 We are who we were: intergenerational influences in consumer behavior

• Elizabeth S. Moore and William L. Wilkie

• 12 The presentation of self in the information age

• John Deighton

• Section 6: Community and Culture in Valuing Brands

• 13 Communal consumption and the brand

• Albert M. Muniz, Jr. and Thomas C. O'Guinn

• 14 How societies desire brands: using cultural theory to explain brand symbolism

• Douglas B. Holt

• Section 7: Consuming Authenticity vs. Triviality

• 15 Transformations in consumer settings: landscapes and beyond

• George Ritzer, Michael Ryan and Jeffrey Stepnisky

• 16 Star gazing: the mythology and commodification of Vincent van Gogh

• Gary J. Bamossy

• Section 8: Commentaries

• 17 Conscious and unconscious processing in consumer motives, goals, and desires

• W. Fred Van Raaij and Gewei Ye

• 18 What consumers desire: goals and motives in the consumption environment

• Marsha L. Richins