스페이스 마케팅을 활용한 복합문화공간에 관한 연구 = A Study on Complex Cultural Spaces based on Space Marketing - With a Focus on a Sales Parts for Designed Goods -

다국어 초록 (Multilingual Abstract)

The 20th century but enjoying the abundant life materially times through standardized mass production, it entered the 21st century with the introduction of the value of diversity, with an emphasis on personal time and began the consumption of cultural activities. Exhibition, I need a place that can be done a variety of cultural activities such as shopping As was complex cultural space are formed, stimulating the cultural tastes of consumers who are increasingly high, it began to increase interest in design. Accordingly, while highlighting the importance of the design industry was emerging designers showcasing a variety of product design, due to the gentrification phenomenon was driven designers to encounter problems in the existing grounds. This study is to investigate the complex cultural space, and to focus on the sale of the design products, while meeting the needs of consumers looking for a variety of design products at the same time, it proposes a spaces a space to protect the designer. It is fostering the design industry and help the economic independence based designer space that can induce bonding between designers and sellers, increase the quality of future design industry, to meet the needs of made various consumer space the object of the present invention to offer. By grafting a space marketing to introduce the concept of marketing in this area samgo based on the basic elements of `space for guiding the pulling in customers` presents space as a directional selling design items, and as active as design centers promote the creation and economic effectslt proposes a study of the space.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 스페이스 마케팅의 이론적 고찰
• 3. 디자인 상품 판매공간 중심의 복합문화 공간 분석
• 4. 사례분석
• 5. 결론
• 참고문헌