제3자 모바일 결제서비스 사용의도의 한·중 비교 = A Comparative Study of the Intention to Use the Third Party Payment Service between Korea and China

다국어 초록 (Multilingual Abstract)

With the recent rapid development of FinTech, mobile payment service, has a great influence on the daily life of users. As for the current status of the third-party mobile payment service market in Korea and China, China is more actively the using third-party mobile payment service than Korea. Therefore, it is necessary to confirm why Chinese users are using third-party mobile payment service more frequently than Korean users.
This study constructed a research model based on the TRI and the UTAUT. The results showed the reasons for the differences in the third-party mobile payment service usage between China and Korea.
Based on the TRI, this study presented a new perspective for conducting a comparative study of the intention to use on third-party mobile payment in Korea and China. The findings of this study are expected to be a foundation for industrial activities of relevant companies by facilitating the understanding of the users of third party mobile payment service in Korea and China.

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