The purposes of this study were consist of two parts. The first is to investigate the trend of reports on the male and female sports through media sports such as sports articles in the newspapers. The second is to examine the relationship between the ...
The purposes of this study were consist of two parts. The first is to investigate the trend of reports on the male and female sports through media sports such as sports articles in the newspapers. The second is to examine the relationship between the audience’s satisfaction of the trend of reports on the male and female sports through media sports and the degree of audience`s interest on the reports.
The subjects of this study were divided into media sports area and media sports audience area. Media sports samples were collected through sports sections of Korean daily newspaper which are The Chosun, The Choong-Ang, The Hankook, and The Dong-A Ilbo, and the sampling period were January 1 to December 31 of 1996. Media sports audiences were selected by their age(over 10 year old) and their living place(living in Seoul), and the Systematic stratified cluster random sampling method were used.
The total size of the subjects of this study was 580 media sports audiences.
The measurements of media sports were investigated using categories of qualitative and quantitative analysis which Duncan, Messner, Jensen(1990), Duncan, Hasbrook(1988) used on their studies. The measurement of the relationship between the degree of audience`s interest on reports of media sports and the audience`s satisfaction on the trend of reports on the male and female sports through media sports were examined by the scales of Korean Broadcasting Institute(1995), S. Kim & Y. Kim(1996) and Y. Kim(1997).
Statistics employed for data analysis were Descriptive, Multiple Classification Analysis and Ancova using the SPSS/PC^+ statistical package.
The conclusions are as follows.
First, the trend of reports through media sports such as sports articles in daily newspaper were very different between male and female sports.
Second, the degree of the audience`s interest on sports reports through media sports were statistically significant in the audience`s satisfaction on the article size, contents, and format in the newspapers. But the variety of sports items, degree of informational communication were not statistically significant.