The purpose of this study is to examine the effect of creative characteristic on perceived desire, entrepreneurial self-efficacy, and entrepreneurial intention and to find the way to promote the entrepreneurial intention of art & culture major stu...
The purpose of this study is to examine the effect of creative characteristic on perceived desire, entrepreneurial self-efficacy, and entrepreneurial intention and to find the way to promote the entrepreneurial intention of art & culture major student. In this study, 166 out of 174 college students who majored in arts and culture in the Seoul Metropolitan area were surveyed. The results of this study are summarized as follows. the creative personality of creativity has a significant effect on the entrepreneurial intention, but creative personality of creativity does not directly affect the entrepreneurial intention. However, creative ability has a significant effect on perceived desirability and entrepreneurial self-efficacy. Second, the mediating effects of creative personality, perceived desirability and entrepreneurial self-efficacy were all mediated, but the creative ability was rejected. Third, as a result of analyzing the moderating effect of environmental factors on perceived desirability or entrepreneurial self-efficacy, it can be confirmed that the environmental factor is an important factor for the entrepreneurial intention. Future research should develop a variety of entrepreneurial education contents so that creative ability rejected in this study will have an effect.