The purpose of the study is to be interested in medical tourism after the COVID-19 endemic. In particular, it aims to present a revitalization plan through the analysis of the current status of tourism festivals, one of the forms of tourism for healin...
The purpose of the study is to be interested in medical tourism after the COVID-19 endemic. In particular, it aims to present a revitalization plan through the analysis of the current status of tourism festivals, one of the forms of tourism for healing. In this life, festivals are becoming an important valuable activity, and more systematic structural relationships of festivals should be analyzed. As a result, it provided very important implications in that the factors influencing regional development by hosting festivals related to healing were empirically presented through verification affecting festival quality, festival trust, festival satisfaction, and word of mouth effects.