A Study on the Market Development Potential of 2010 Shanghai World Expo

목차 (Table of Contents)

• Abstract
• INTRODUCTION
• THE TOURIST SOURCE MARKET POTENTIAL OF SHANGHAI WORLD EXPO
• THE COMPETITIVE ENVIRONMENT OF SHANGHAI WORLD EXPO
• MARKETING BORROWING EFFECT OF SHANGHAI WORLD EXPO
• MARKETING OF SHANGHAI WORLD EXPO
• References

참고문헌 (Reference)

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3 Ruichang Liu, "Two views on Spain: Lose or Winning" 13 (13): 2003

4 The International Department of Shanghai Tourism Committee (IDSTC), "The International Exhibition Bureau?-The Organization for Coordination and Management of World Expos" The International Department of Shanghai Tourism Committee (IDSTC) 1 (1): 57-, 2003

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12 Chunfa Zhou, "A Preliminary Study on the Convention and Expo Tourism in Suzhou" 16 (16): 23-27, 2001