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Ambler, T. NTC PUBLICATIONS 2000 p.14-17
unknown NTC PUBLICATIONS 2000 p.19
Exploring advertising wearout Assessing advertising's diminishing returns - in advance
Walling, J. NTC PUBLICATIONS 2000 p.20-22
Brandt, D. NTC PUBLICATIONS 2000 p.23-26
Creative value in advertising Can you measure an ad's creative contribution?
Moulson, T. NTC PUBLICATIONS 2000 p.27-29
Srivastava, R. NTC PUBLICATIONS 2000 p.33-36
Are you experienced? It is not enough merely to buy the brand, you must live it
Payne, M. NTC PUBLICATIONS 2000 p.37-39