대통령 후보자 토론 노출이 젊은 층 현안 인식에 미치는 영향관계: 현안의 직간접 연관성, 정향욕구, 경성뉴스 및 연성뉴스를 중심으로 = The Effects of Exposure to Presidential Debates on Young Adults’ Perceived Importance of Issues in terms of Directly Relevant Issues, Indirectly Relevant Issues, Need for Orientation, and Hard News versus Soft News

국문 초록 (Abstract)

선행연구는 대통령 후보자 토론이 공중이 지각하는 현안의 중요성에 영향을 미친다고 설명하지만 현안의 차별성을 감안하지 않은 한계점이 있다. 현안은 젊은 층의 삶과 직결된 문제와 간접적으로 연관된 문제로 구분된다. 본 연구는 이 점을 주목해 현안을 젊은 층이 당면한 현실과 직접 연관되는 유형과 간접적으로 연관되는 유형으로 구분해 실제대통령 후보자 토론이 간접적으로 연관되는 현안을 강조할 때 젊은 층이 지각하는 현안중요성이 어떻게 달라지는가를 분석했다. 통제실험 결과, 대통령 후보자 토론에 노출되는 경험은 간접적으로 연관되는 현안의 중요성을 증가시킨 것으로 나타났다. 반면에 젊은 층에게 직접 연관되는 현안의 중요성은 토론에 노출된 이후 오히려 감소했다. 이는 대통령후보자들이 강조하는 현안의 중요성이 개입한 것으로 풀이된다. 젊은 층이 현안, 사실, 언론에 대해 갖는 정향욕구는 ‘대미관계’, ‘한국과 중국, 러시아, 일본과의 관계’의 중요성 인식에 영향을 미쳤으며 젊은 층이 소비하는 경성뉴스와 연성뉴스라는 뉴스유형은 ‘개인부채’의 중요성 인식에 영향을 미쳤다.

다국어 초록 (Multilingual Abstract)

Previous research explains that presidential debates influence young adults’ perceived importance of issues, but it does not consider the differential nature of issues. Issues are divided into issues directly relevant to young adults’ reality and those indirectly relevant to their reality. By focusing on this nature of issues, this study classifies issues into directly relevant issues to young adults’ reality and indirectly relevant issues and examines how young adults perceive the importance of issues when presidential candidates emphasize indirectly relevant issues. As a result of a controlled experiment, an exposure to the presidential debate increases the perceived importance of indirectly relevant issues. By contrast, the perceived importance of directly relevant issues is decreased after the exposure to the presidential debate. This indicates that the importance of issues highlighted by presidential candidates influence the young adults’ perception of issues. Their need for orientation toward issues, facts, and journalistic evaluations influences the perceived importance of the relationship between South Korea and USA and that of the relationship of South Korea with China, Russia, and Japan. The news type such as hard news and soft news that the young adults consume influences the perceived importance of personal debt.

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