1 김정구, "휴먼 브랜드에 대한 강한 애착의 선행 요인과 삶의 만족에 미치는 영향" 한국소비자학회 21 (21): 241-275, 2010
2 안광호, "소비자 욕구충족성과 스타 속성이 스타브랜드 애착과 후원브랜드에 대한 소비자반응에 미치는 영향" 한국마케팅학회 12 (12): 51-79, 2010
3 MaCracken, Grant, "Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process" 16 : 310-320, 1989
4 Thomson, Matthew, "The Ties that Bind : Measuring the Strength of Consumers'Emotional Attachments to Brands" 15 (15): 79-91, 2005
5 Diener Edward, "The Satisfaction with Life Scale" 49 (49): 71-75, 1985
6 Sullivan, Michael, "The Hero Within: Inclusion into the Self" 4 : 101-111, 2005
7 Bandura Albert, "The Health Psychology Reader" Sage 94-106, 2002
8 Pretzinger, K., "The American Hero : Yesterday and Today" 4 : 36-40, 1976
9 Kumar, A., "Stress: Neurobiology, Consequences and Management" 5 : 91-97, 2013
10 Lazarus, R. S., "Stress, Appraisal and Coping" Springer 1984
1 김정구, "휴먼 브랜드에 대한 강한 애착의 선행 요인과 삶의 만족에 미치는 영향" 한국소비자학회 21 (21): 241-275, 2010
2 안광호, "소비자 욕구충족성과 스타 속성이 스타브랜드 애착과 후원브랜드에 대한 소비자반응에 미치는 영향" 한국마케팅학회 12 (12): 51-79, 2010
3 MaCracken, Grant, "Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process" 16 : 310-320, 1989
4 Thomson, Matthew, "The Ties that Bind : Measuring the Strength of Consumers'Emotional Attachments to Brands" 15 (15): 79-91, 2005
5 Diener Edward, "The Satisfaction with Life Scale" 49 (49): 71-75, 1985
6 Sullivan, Michael, "The Hero Within: Inclusion into the Self" 4 : 101-111, 2005
7 Bandura Albert, "The Health Psychology Reader" Sage 94-106, 2002
8 Pretzinger, K., "The American Hero : Yesterday and Today" 4 : 36-40, 1976
9 Kumar, A., "Stress: Neurobiology, Consequences and Management" 5 : 91-97, 2013
10 Lazarus, R. S., "Stress, Appraisal and Coping" Springer 1984
11 Bandura Albert, "Self-efficacy : Toward a Unifying Theory of Behavioral Change" 84 (84): 191-215, 1977
12 Bandura, Albert, "Self-Efficacy: The Exercise of Control" Freeman 1997
13 Maddux, James. E., "Self-Efficacy, Adaptation, and Adjustment: Theory, Research, and Application" Plenum 143-169, 1995
14 Lee, Dong-Jin, "Quality of Life Marketing : Proposed Antecedents and Consequences" 24 (24): 44-58, 2004
15 Nunnally, J. C., "Psychometric Theory" McGraw Hill 1978
16 Belk, R., "Possessions and the Extended Self" 15 (15): 139-168, 1988
17 Seligman, Martin E.P., "Positive Psychology: An Introduction" 55 (55): 5-14, 2000
18 Maddux, James, "Oxford Handbook of Positive Psychology" Oxford University Press 335-343, 2009
19 Bagozzi, Richard P., "On the Evaluation of Structural Equation Models" 16 (16): 74-94, 1988
20 Sirgy, M. Joseph, "New Dimensions of Marketing and Quality of Life Research" Greenwood Press 335-364, 1995
21 Wallendorf, Melane, "My Favorite Things: A Cross Cultural Inquiry into Object Attachment, Possessiveness, and Social Linkage" 14 : 531-547, 1988
22 Pleiss, Mary K., "Mentors, Role Models, and Heroes in the Lives of Gifted Children" 30 (30): 159-169, 1995
23 Reeves, J. L., "Media, Myths and Narratives:Television and the Press" Sage 140-160, 1988
24 Schwarzer, R., "Measures in Health Psychology: A User’s Portfolio. Causal and Control Beliefs" NFER-NELSON 35-37, 1995
25 Frankl, Viktor E., "Man's Search for Meaning" Washington Square Press 1997
26 Thomson, Matthew, "Human Brands:Investigating Antecedents to Consumers'Strong Attachments to Celebrities" 70 : 104-119, 2006
27 Holt, Douglas B., "How Brands Become Icons" Harvard Business School Press 2004
28 Rein, I., "High Visibility" Dodd, Mead and Company 1987
29 Oishi, S., "Goals, Culture, and Subjective Well-being" 27 : 1674-1682, 2001
30 Steyn, Renier, "Factors that Influence the Forming of Self-evaluation and Self-Efficacy Perceptions" 38 (38): 563-573, 2008
31 North, Adrian, "Distinguishing Heroes from Celebrities" 96 : 39-52, 2005
32 Kobak, R., "Developmental Psychopathology" John Wiley &Sons, Inc 333-364, 2006
33 Watson, David, "Development and Validation of Brief Measures of Positive and Negative Affect: The PANAS Scales" 54 : 1063-1070, 1988
34 이동진, "Developing a Subjective Measure of the Quality of City Life (QCL) : The Case of Seoul" 한국마케팅학회 13 (13): 1-26, 2011
35 Szymanski, David M., "Consumer Satisfaction : A Meta-Analysis of the Empirical Evidence" 29 : 16-35, 2001
36 Klapp, Orrin E., "Collective Search for Identity" Holt 1969
37 Rindova, Violina P., "Celebrity Firms:The Social Construction of Market Popularity" 31 (31): 279-292, 2006
38 Park, C. Whan, "Beyond Attachments : Attachment and Consumer Behavior" 12 (12): 1-35, 2006
39 Shin, D. C., "Avowed Happiness as an Overall Assessment of the Quality of Life" 5 : 475-492, 1978
40 Bagozzi, Richard P., "Assessing Construct Validity in Organizational Research" 36 : 421-458, 1991
41 Kim, Chung K., "Antecedents and Outcomes of Attachment towards Smartphone Applications" 11 (11): 393-411, 2013
42 Bowlby, John, "A Secure Base : Parent-Child Attachment and Healthy Human Development" Basic Books 1988
43 Cohen, S., "A Global Measure of Perceived Stress" 24 (24): 385-396, 1983