지역축제에 나타난 관광적 특성과 영향 = Tourism Factors and Effects Presented by the Local Festival

다국어 초록 (Multilingual Abstract)

The study of local festival has just discussed an issues for academics and tourists since last decades. The local festival has been likely to focus on the local image, improve the economical benefits and festival programs, but this study aims to research the tourism factors and effects presented by local festival. The concepts of local festival factors and effects are reviewed by the literature research. And then the realities of local festival was researched by the field survey. The size of the effective sample was collected 212 by the questionnaires. The SPSS to test the frequency analysis, the reliability test, the factor analysis, the regression analysis was used. Based on the documentary and empirical study, I present significant the tourism factors of local festival including escaping the ordinary life, characteristics of culture, energetic life, and commitment into festival. And also I find the result that the tourists satisfaction and revisit the local festival related to the factors above mentioned. The planner of local festival has to considerate the factors above mentioned since the planning time.

참고문헌 (Reference)

1 김선기, "향토자산 활용 지역축제의 마케팅 전략" 한국지방행정연구원 2003

2 류정아, "축제인류학" 살림 2003

3 강순화, "축제서비스품질이 방문객만족과 재방문 및 긍정적 구전의도에 미치는 영향" 한국이벤트컨벤션학회 3 (3): 1-17, 2007

4 엄상용, "축제 프로그램 참가자의 문화적 동기가 관람객 만족도 및 재방문의도에 미치는 영향 연구" 한국이벤트컨벤션학회 4 (4): 109-130, 2008

5 김기완, "체험관광 구성요인 분석" 대한관광경영학회 22 (22): 153-172, 2007

6 유승우, "지역축제가 농촌지역 활성화에 미치는 영향" 한국농촌경제연구원 2004

7 민병호, "문화관광축제의 외래객 유치전략 - 문화관광부 지원축제를 중심으로" 10 : 183-209, 1998