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1 이보경, "내구재에서의 지각된 가치 결정변수에 관한 실증적 연구" 한국기업경영학회 17 (17): 143-162, 2010
2 김영찬, "고객가치와 시장세분화: 새로운 마케팅전략 분석기법" 한국경영학회 33 (33): 1757-1779, 2004
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