잔망루피’ 캐릭터 밈을 사례로 본콘텐츠 재활성화 요인과 사회적 인과성에 관한 연구|RISS 상세보기

다국어 초록 (Multilingual Abstract)

This study seeks to explore the characteristics of content value created by memes (MEME) that promote cultural diffusion through imitation and duplication. Recently, Loopy’s sub-character “Zanmang Loopy” has expanded its target through memes, creating new economic value by being reactivated, manufactured into a variety of products.
Content having a non-extinguishing characteristic is reproduced by reuse and transformation of the original, and the reproduced content may restore its function. Therefore, the research problem of this study aims to examine the impact relationship and phenomenon of society in which reactivation occurs by examining the meaning of content reactivation and analyzing the structure of social causality through memes. Content reactivation can be seen as the function is reproduced through the public’s initiative in leading the content, strengthening popularity, solidarity with the public, and playful practice. Since social causality is a general category that forms society, when reactivation occurs, cultural functions are activated to create a new environment.
This is an action that appears due to the social atmosphere formed by groups that group in society. Therefore, research can understand the structure of value creation by examining the influence of groups in groups and exploring the behaviors that occur.
As a representative example, a Zanmang Loopy is reproduced as a character different from the original personality through a Loopy meme, successfully expanding the target and becoming a popular character. Furthermore, it can be seen that it is made of various goods and creates economic value. The reactivation of Loopy was produced and spread by a group of people who consume content over the Internet, resulting in the creation of fine-net Loopy. Therefore, it is expected that this study will analyze the social value created through memes and suggest a strategy to revitalize content with memes.

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