Strong-Tie Diversity and Weak-Tie Diversity－Is Selective Exposure on the Internet Always Bad for Political Diversity?－

다국어 초록 (Multilingual Abstract)

This study explores the ways in which selective exposure online may or may notexacerbate political diversity in our everyday social relationships. By tapping intodifferent strengths of social relationships people maintain, it hypothesizes and tests thatselective exposure online affects political diversity in strong ties (strong-tie diversity)primarily and is less manifested in political diversity in weak ties (weak-tie diversity)based on at least three characteristics of weak social associations: less effortful selection,motivations that are not driven by political preferences, and the structurally constructednature of weak interpersonal relationships. Regression analyses confirm that, whileselective exposure online negatively influences strong-tie diversity, the same positivelyaffects weak-tie diversity in smaller magnitude and significance. Discussions areoffered.

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