1 "융합비즈니스가 뜬다" 26-34, 2003
2 "신제품수용시 소비자의 혁신저항에 관한 연구: 혁신저항 모형을 중심으로" 217-249, 1994
3 "멀티플레이어가 좋다" 2002
4 "디지털 컨버전스 시대의 3가지 패러독스" (690) : 24-28, 2002
5 "기술제품 사용자의 조직내 혁신저항에 영향을 미치는 요인과 지각된 자기능력의 조절효과에 관한 연구" 13 (13): 245-262, 2002
6 "Toward a Procedural Theory of Judgment Department of Psychology University of Wisconsin" 1982
7 "The Price Bundling of Services A Normative Framework" 51 (51): 74-85, 1987
8 "The Impact of Bundle Type Price Framing and Familiarity on Evaluation of the Bundle" 57-66, 1995
9 "The Components of Perceived Risk Proceedings of the Third Annual Conference of the Association for Consumer Research Association for Consumer Research" 382-393, 1972
10 "The 11 Immutable Laws of Internet Branding" 1999
1 "융합비즈니스가 뜬다" 26-34, 2003
2 "신제품수용시 소비자의 혁신저항에 관한 연구: 혁신저항 모형을 중심으로" 217-249, 1994
3 "멀티플레이어가 좋다" 2002
4 "디지털 컨버전스 시대의 3가지 패러독스" (690) : 24-28, 2002
5 "기술제품 사용자의 조직내 혁신저항에 영향을 미치는 요인과 지각된 자기능력의 조절효과에 관한 연구" 13 (13): 245-262, 2002
6 "Toward a Procedural Theory of Judgment Department of Psychology University of Wisconsin" 1982
7 "The Price Bundling of Services A Normative Framework" 51 (51): 74-85, 1987
8 "The Impact of Bundle Type Price Framing and Familiarity on Evaluation of the Bundle" 57-66, 1995
9 "The Components of Perceived Risk Proceedings of the Third Annual Conference of the Association for Consumer Research Association for Consumer Research" 382-393, 1972
10 "The 11 Immutable Laws of Internet Branding" 1999
11 "Technographics Explained" 1998
12 "Successful Innovation Using Strategies to Reduce Consumer Resistance Journal of Product Innovation Management" 20-34, 1989
13 "Speeding High-Tech Producers, Meet the Balking Consumer" 37-54, 1996
14 "Six Chasms in Need of Crossing" 95-99, 2001
15 "Psychology of Innovation Resistance Research in Marketing" JAI Press 273-282, 1981
16 "Principles of Internet Marketing" Cincinnati, Ohio: South-Western College Publishing 2000
17 "Perceived Risk Further Considerations for the Marketing Discipline" 27 (27): 39-50, 1993
18 "Perceived Ease of Use and User Acceptance of Information Technology" 319-340, 1989
19 "Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies" 123-143, 1998
20 "LCD 디스플레이+가전품 ‘융합’ 끝이 없다" 2004
21 "Journal of Consumer Research" 161-173, 1991
22 "Horizontal Cooperative Sales Promotion A Framework for Classification and Additional Perspectives" 50 (50): 61-73, 1986
23 "Growth Models for Multiproduct Interactions: Current Status and New Directions" Boston, MA: Kluwer Academic Publishers 141-163, 2000
24 "Digital Convergence" Aegis Publishing Group 2000
25 "Diffusion of Innovation" Free Press 1983
26 "Convergence Marketing" 16 (16): 64-79, 2002
27 "Consumer Savings in Complementary Product Bundles" 7 : 107-114, 1999
28 "Consumer Rankings of Risk Reduction Methods" 35 : 56-61, 1971
29 "Consumer Evaluations of Multi-Product Bundles" 47-58, 1991
30 "Consumer Evaluations of Brand Extension" 54 (54): 27-41, 1990
31 "Consumer Behavior and Marketing Action" Cincinnati, Ohio: South Western. 1998
32 "A Probabilistic Approach to Pricing a Bundle of Product or Service" 20 (20): 494-508, 1993
33 "A Model of Innovation Resistance Advances in Consumer Research Association for Consumer Research" 208-212, 1987
34 "A Model of Anchoring and Adjustment Journal of Consumer Research" 342-353, 1994
35 "A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk" 1-14, 2000