An Exploratory Study on the Effect of Start-up Orientation in Business Performance

다국어 초록 (Multilingual Abstract)

The purpose of this study is to analyze the start-up factors in start-up tourism companies and to analyze how these factors influence business performance. Through this process, this paper focuses on analyzing the role of government support policies as control variables and developing practical implications that can contribute to the development of customized support policies in the future. This study will be conducted for the further exploratory study with in-depth research with literature reviews, interviews and surveys.
The activation of entrepreneurship is very important factor as for not only the development of entrepreneurship which is the characteristic of the innovative and risks-taking for the success of the enterprise, but also the sustainable growth and creation of performance of the entrepreneur. In other words, if it is the entrepreneurial spirit affects entrepreneurship, it is entrepreneurial orientation that continuously affects entrepreneurs. To activate the economy and raise the employment rate, the government establishes and implements various business start-up policies. In particular, human resources are the most important competitiveness in the tourism sector due to the nature of the service industry, and the employment effect is greater than other industries (Lim, 2015) In order to achieve the above purposes, this study conducted literature research and empirical studies. In the literature study, a research model consists of 18 hypotheses based on the entrepreneurship orientation researches. The sub-factors for independent entrepreneurial variables' orientation are classified as creativity, technological, enterprising, and innovation, and subordinate variables were set of management performance. The sub-factors of the control variable government support policy are classified as financial support, consulting support, and marketing support. For the purpose of empirical analysis, this paper collects data on companies selected for tourism venture business competition and CEOs of SMEs tourism for less than 7 years.

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