Coronavirus versus the textile industry: cluster lessons for future challenges

다국어 초록 (Multilingual Abstract)

Since the pandemic situation was ofcially declared, part of society was immersed in searching desperately for solutions to combat it. Textile frms addressed with uneven efectiveness the challenge of creating products that helped medical and civil professionals (e.g., personal protection equipment, masks, sanitary material, etc.). To do this, they had to face supply problems, lockdown, and make a signifcant innovative efort. This work aims to analyze the strategic response of the companies belonging to the Valencian Textile Cluster (VTC) (Spain) to the coronavirus crisis and the territorial factors that infuenced it. We carried out a content analysis of the news in the main newspapers during February–July (2020). Our analysis revealed that, on average, VTC frms responded to the challenge more quickly and efectively than other Spanish textile frms. The most infuential location-specifc factors were the clustering developed, institutional support, and a deep-rooted tradition in producing technical-home textiles, although we also detected that social media collaborated in the process of transferring value information. The infuence of all these factors was more intense in the epicenter of the cluster (Ontinyent). Consequently, our results highlight the cluster efect and ofer lessons that can help manage unexpected future events more efectively.

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