중소화장품 브랜드샵 종사자의 의사소통과 사회적 지원이 조직몰입에 미치는 영향

국문 초록 (Abstract)

본 연구에서는 서울시 내에 소재하고 있는 화장품 브랜드샵에 종사하고 있는 판매원들을 대상으로 하여 의사소통과 사회적 지원이 조직몰입에 미치는 영향을 실증적으로 분석하였다. 조직몰입에 미치는 영향요인으로 의사소통과 사회적 지원을 독립변수로 설정하였다. 하위변수로 의사소통 요인은 공식적인 의사소통, 상사와 의사소통, 동료와 의사소통으로 설정하였고, 사회적 지원 요인의 하위 변수는 상사의 지원과 동료의 지원으로 설정하였다. 분석결과 공식적인 의사소통, 상사와 의사소통, 동료와 의사소통으로 설정된 의사소통 요인은 판매원들의 조직몰입에 유의한 영향요인으로 분석되었고, 상사의 지원, 동료의 지원으로 설정된 사회적 지원은 상사의 지원 요인만이 판매원들의 조직몰입에 유의한 영향요인으로 분석되었다. 그러나 동료의 지원은 판매원들의 조직몰입에 유의하지 않은 영향요인으로 분석되었다.

다국어 초록 (Multilingual Abstract)

This study empirically analyzed the influence of communication and social support on the organizational immersion of salespeople in cosmetic brand shops in Seoul. Communication and social support were set as independent variables as factors affecting organizational immersion. Communication variables were subordinate variables such as formal communication, communication with supervisor, and communication with colleagues. Sub-variables of social support factors were set as support of superiors and support of colleagues. As a result of the analysis, communication factors such as formal communication, communication with supervisor, communication with colleagues were analyzed as the significant influencing factors on the organizational immersion of workers. The support of supervisor was analyzed as the significant factors influencing the organizational immersion of workers. However, support of colleagues was analyzed as a factor that did not affect the organizational immersion of workers.

목차 (Table of Contents)

• 요약
• Abstract
• 1. 서론
• 1.1 연구의 필요성과 목적
• 1.2 연구 범위와 방법
• 2. 이론적 배경 및 선행연구
• 2.1 화장품에 대한 이론적 고찰
• 2.2 화장품과 브랜드샵
• 2.3 조직몰립에 미치는 영향요인
• 2.4 조직몰입
• 3. 연구 설계
• 3.1 연구모형
• 3.2 연구 가설
• 3.3 변수의 조작적 정의
• 4. 실증분석
• 4.1 표본 및 설문
• 4.2 타당성 분석
• 4.3 신뢰성 분석
• 4.4 가설에 대한 검증
• 5. 결론
• 5.1 연구결과 요약
• 5.2 연구의 시사점
• 5.3 연구의 제한점
• REFERENCE

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