The purpose of this study is to analyse the difference of the consumer consciousness and the purchasing behavior according to environmental variables. The results of this study areas follows; The tendency of the purchasing behavior was lower than the ...
The purpose of this study is to analyse the difference of the consumer consciousness and the purchasing behavior according to environmental variables. The results of this study areas follows; The tendency of the purchasing behavior was lower than the consumer's environmental consciousness. There were significant differences in all of the consumer's consciousness and the purchasing behavior of environmental goods according to the environmental variables. It likely that environmental variables have strong effect on the consumer's consciousness and the purchasing behavior.