리모델링 기반 도시재생 거점시설에서 정서적 공감의 공공적 효용 전환에 관한 연구 - 청자장 도시재생 거점시설 사례를 중심으로- = A Study on the Translation of Emotional Affinity into Public Utility in Remodeling-Based Urban Regeneration Hub Facilities - The Case of the Cheongjajang Urban Regeneration Hub Facility-

다국어 초록 (Multilingual Abstract)

(Background and Purpose) Remodeling-based urban regeneration hub facilities have been widely adopted as policy instruments that capitalize on place memory and emotional affinity to legitimize public intervention and visualize regeneration outcomes. In practice, however, emotional and symbolic achievements frequently substitute for substantive evaluations of public functioning. Many hub facilities are celebrated as successful regeneration projects at the development stage, despite failing to operate as platforms for sustained public services or everyday use after completion. This study argues that such failures cannot be adequately explained as mere operational problems arising after implementation, but must be understood as structurally embedded throughout the regeneration process. The objective of this study is to examine how and why emotional affinity generated in remodeling-based urban regeneration hub facilities fails to translate into public utility, and to conceptualize this phenomenon as a problem of‘emotion–utility translation.’(Method) This study adopts a qualitative case-study approach focusing on Cheongjajang, a core hub facility within the Jochiwon Urban Regeneration New Deal Project in Sejong City. Formerly a neighborhood public bathhouse, Cheongjajang was remodeled into a multifunctional cultural facility that emphasizes retro aesthetics and place memory. The analysis was conducted through a sequential framework consisting of three stages: (1)regeneration target selection, (2)spatial and programmatic realization through remodeling, and (3)public functioning through operation. Data sources include regeneration plans, design and construction documents, operational materials, and publicly available records. To contextualize the findings, comparative analysis was conducted with domestic and international cases in which emotional and symbolic values were more effectively institutionalized as public utilities. (Results) The analysis reveals that although Cheongjajang successfully mobilized emotional affinity based on place memory, the conditions necessary for translating this affinity into public utility were structurally weak from the beginning. The regeneration target selection prioritized symbolic representability over broadly shared collective memory and long-term service potential. While the spatial and programmatic concepts initially suggested a pathway toward public functioning, these intentions were progressively diluted through design adjustments and operational restructuring. In the operational phase, unstable governance arrangements and insufficient financial frameworks further constrained the repetition and accumulation of public services. Consequently, achievements from the development stage came to substitute for operational performance, allowing emotional symbolism to function as a proxy for public utility. (Conclusions) This study demonstrates that emotional affinity, while politically and symbolically powerful, does not in itself guarantee public functioning in remodeling-based urban regeneration hub facilities. Public utility emerges only when emotional values are structurally mediated through appropriate target selection, operationally viable spatial and programmatic design, and institutionally stabilized governance and financial systems. By proposing an emotion–utility translation framework, this study challenges prevailing evaluation practices that privilege symbolic outcomes and provides a critical analytical basis for reorienting the planning, operation, and assessment of urban regeneration hub facilities toward sustained public functioning.