소비자들의 편의점 이용실태와 만족도 = A Study on the Actual Condition and the Satisfaction of Consumers Using Convenience Store

다국어 초록 (Multilingual Abstract)

This study deals with actual condition and satisfaction of consumers using convenience store.
The questionnaire of this study is referring to preceding study, and we investigate at firsthand from 18th of Apr. to 25th of Apr. in 1994, and research of 400 people over 13-years-old who live in Seoul. We used Frequency, Percentage, 2-test, t-test, One-Way ANOVA, Duncan-test and Multiple Regression for the analysis method. The major result are as follows :
Consumers use the convenience store one or two times a week, and the time when consumers use the convenience store is chiefly 3 p.m. to 7 p.m. The average expenditure cost in the convenience store are from 1,000 won to 3,000 won, and most commodity which consumers purchase in the convenience store are beverage, and the important things when consumers use the convenience store are convenient position. Also, many consumers are dissatisfied with expensive price and foreign - made commodities. Most of consumers have a high satisfaction In the groups which answered the following questions - the clean atmosphere of convenience store, use three or four times a week, use from 7 A.m. to 11 A.m., be dissatisfied with mirror and cameras

목차 (Table of Contents)

• Ⅰ.서론
• Ⅱ.이론적 배경
• 1.편의점의 개요
• 2.편의점 이용실태
• 3.연구문제
• Ⅲ.연구방법 및 절차
• 1.조사도구의 작성
• 2.조사대상 및 자료의 수집
• 3.분석방법
• Ⅳ.결과 및 해석
• 1.조사 대상자의 일반적 특성
• 2.소비자들의 편의점 이용실태
• 3.편의점 이용실태에 따른 만족도
• Ⅴ.결론 및 제언