환경에 대한 객관적, 주관적 지식이 환경 친화적 행동에 미치는 영향 = 환경에 대한 정서의 매개역할

다국어 초록 (Multilingual Abstract)

The bigger concern of consumers about the environment appears to have little discernible impact on Korea consumers’ pro-environmental behaviors. Therefore, it has become clear that the prediction of pro-environmental behavior needs to be analyzed more comprehensively. The aim of this study is to identify predictors of pro-environmental behaviors of Korean consumers and test interrelationships among environmental knowledge and affect, and eventually, provides a conceptual model indicating how environmental objective and subjective knowledge guide individuals’ pro-environmental behavior (green buying, green product use, and proenvironmental disposal behavior). The data were collected from 416 green consumers who live in Seoul and were analyzed using frequence, reliability, and factor analysis, and SEM (structural equation model) with SPSS/WIN and AMOS 16.0. In order to test unidimensionality and nomological validity of the measures of each construct we employed scale refinement procedure. The results of factor analyses with confirmatory factor analysis method and reliability test with Cronbach’s α’s warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis. The data were analyzed with structural equation modeling with AMOS 16.0. The result of the overall model analysis appeared as follows: χ2=190.666(df=90, p=.000), GFI=.945, AGFI=.917, RMSEA=.052, IFI=.965, CFI=.964. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data. The bigger concern of consumers about the environment appears to have little discernible impact on Korea consumers’ pro-environmental behaviors. Therefore, it has become clear that the prediction of pro-environmental behavior needs to be analyzed more comprehensively. The aim of this study is to identify predictors of pro-environmental behaviors of Korean consumers and test interrelationships among environmental knowledge and affect, and eventually, provides a conceptual model indicating how environmental objective and subjective knowledge guide individuals’ pro-environmental behavior (green buying, green product use, and proenvironmental disposal behavior). The data were collected from 416 green consumers who live in Seoul and were analyzed using frequence, reliability, and factor analysis, and SEM (structural equation model) with SPSS/WIN and AMOS 16.0. In order to test unidimensionality and nomological validity of the measures of each construct we employed scale refinement procedure. The results of factor analyses with confirmatory factor analysis method and reliability test with Cronbach’s α’s warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis. The data were analyzed with structural equation modeling with AMOS 16.0. The result of the overall model analysis appeared as follows: χ2=190.666(df=90, p=.000), GFI=.945, AGFI=.917, RMSEA=.052, IFI=.965, CFI=.964. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data.

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