1. CONTENTS
(1) RESEARCH OBJECTIVES
This study aims to establish a theoretical foundation for real estate psychology to utilize the transaction activity of real estate.
(2) RESEARCH METHOD
To achieve the research objectives, this study reviews and...
1. CONTENTS
(1) RESEARCH OBJECTIVES
This study aims to establish a theoretical foundation for real estate psychology to utilize the transaction activity of real estate.
(2) RESEARCH METHOD
To achieve the research objectives, this study reviews and analyzes the psychological literature related to the real estate and develops a conceptual model of the real estate psychology to analyze the transaction activity of real estate.
(3) RESEARCH RESULTS
This study develops a conceptual model for the real estate psychology. This model is based on the relationship between the human and the real estate. It tries to explain how individuals act on the environment of real estate.
2. RESULTS
Due to the changing environment of real estate market and various demands, the traditional analyses focused on the quantity of real estate have revealed analytical problems. Thus, this study suggests the real estate psychology focused on the human factors as a theoretical approach to explain the real estate market.
3. KEY WORDS
Real estate psychology. Social psychology. Real estate activities.