A Case Study in Service Visualization: Comprehensive and Integrative Medicine Hospitals, Daegu

다국어 초록 (Multilingual Abstract)

In this study, a newly established hospital offering both western and oriental medicine in a new innovative process shift is analyzed in order to provide an academic base on visualizing the dual medical service processes followed by the previous qualitative research on service visualizations reflecting the 7P's marketing mix. Comprehensive and Integrative Medicine Hospitals (CIMH), in Daegu South Korea is a newly opened clinical institution which strives to implement a radical change from traditional healthcare services by combining the medical practices of western and oriental medicines. The case is analyzed in order to determine how PCN diagrams and other service design tools and methods can be applied for various positive implications on achieving the operating characteristics and value proposition. This study finds that visualization of the service processes benefits in monitoring and evaluating the process for suggesting service innovation in service operations management and can be used as a strategic method to offer greater value in a highly competitive healthcare environment.

참고문헌 (Reference)

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