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https://www.riss.kr/link?id=O39067593
1999년
eng
0888-1839
학술저널
AMA EDUCATORS PROCEEDINGS
68 [※수록면이 p5 이하이면, Review, Columns, Editor's Note, Abstract 등일 경우가 있습니다.]
0877572771
American Marketing Association; Enhancing knowledge development in marketing
Summer marketing educators' conference
San Francisco, CA
1999; Aug
0
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The Relationship Between Competitive Methods, Generic Strategies, and Firm Performance
Customer-Focus or Competitor-Focus? A Sample of Product Firms
Management Leadership, Market Orientation, and Business Performance: An Exploratory Study