A Study on the Relative Importance of Structural Elements of the Fashion Convention by Delphi Analysis

다국어 초록 (Multilingual Abstract)

The purpose of this study first was to establish the concept based on the existing convention theory, and classifies the types of industrial aspect, and cultural and artistic aspects. Based on it, the relative importance of structural elements of the fashion convention industry in analyzed to systemize fashion conventions in the industrial aspect.
The research applies Delphi technique, it is applied to experts in the fashion convention industry in two routes.
The results is as follows :
First, exhibitions and collections of the fashion convention industry are classified into five groups by examining their main types and main targets.
Second, in fabric · material exhibitions, the procedure, personnel and communication have relatively equal importance on the whole although facilities are considered most important. In clothing fashion exhibitions the procedure has by far a high level of importance unlike others.
Third, comparing the second stage importance, it is shown that the event hall, public relations, professionalzation of personnel, communication between the promoter and supporting organizations are most important with a slight difference by type
Fourth, comparing the third stage importance, it is revealed that ten most important f actors are the event location, publicity time, the size number of event halls, customer handling ability, expertise, publicity media, friendliness, facilities, publicity publications, and business competence.