유비쿼터스시대 인터넷 전문쇼핑몰 웹이용자에관한 연구 = A Study on a Specialty Web of Internetl Customer in Ubiquitous

다국어 초록 (Multilingual Abstract)

Satisfaction of computer internet user in Ubiquitous depends on characters which given from web site. In this paper, studying about characteristic of internet web site that influence internet user's satisfaction. Had a research by interviewing and e-mail for a month, at over the 20 ages person who has experience purchasing S/W from shopping mall in internet purchasing site. The research shows the main factor of the user's satisfaction are that communication business combine, information usability, interaction, personalization, mailing list, over the web site characteristics. Finally, this paper suggest that special features and studying limitation of the enterprise web transactions base on the result of the research.

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