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      KCI등재

      Effects of Imagery-evoking Augmented Reality on Experiential Value in Mobile Shopping Apps

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      https://www.riss.kr/link?id=A105986568

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      목차 (Table of Contents)

      • ABSTRACT
      • Ⅰ. Introduction
      • Ⅱ. Literature Review
      • Ⅲ. Method
      • Ⅳ. Results
      • ABSTRACT
      • Ⅰ. Introduction
      • Ⅱ. Literature Review
      • Ⅲ. Method
      • Ⅳ. Results
      • Ⅴ. Discussion and Implications
      • References
      • 국문초록
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      참고문헌 (Reference)

      1 eMarketer, "eMarketer US retail ecommerce statpack"

      2 Babin, B. J, "Work and/or fun: measuring hedonic and utilitarian shopping value" 20 (20): 644-656, 1994

      3 Goldman Sachs, "Virtual & augmented reality:Understanding the race for the next computing platform"

      4 eMarketer, "US omnichannel retail statpack 2018: Marketer and consumer trends"

      5 Zhou, F, "Trends in augmented reality tracking, interaction and display: A review of ten years of ISMAR" IEEE Computer Society 193-202, 2008

      6 MacInnis, D. J, "The role of imagery in information processing: Review and extensions" 13 : 473-491, 1987

      7 Burns, A. C, "The operation of visual imagery as a mediator of advertising effects" 22 (22): 71-85, 1993

      8 Olson, J, "The impact of the visual content of advertisements upon the perceived vacation experience" Academy of Marketing Science, University of Miami 260-269, 1986

      9 Yoo, J, "The effects of online product presentation on consumer responses: A mental imagery perspective" 67 : 2464-2472, 2014

      10 Burton, S, "The effect of actual and perceived performance on satisfaction and behavioral intentions" 5 (5): 292-302, 2003

      1 eMarketer, "eMarketer US retail ecommerce statpack"

      2 Babin, B. J, "Work and/or fun: measuring hedonic and utilitarian shopping value" 20 (20): 644-656, 1994

      3 Goldman Sachs, "Virtual & augmented reality:Understanding the race for the next computing platform"

      4 eMarketer, "US omnichannel retail statpack 2018: Marketer and consumer trends"

      5 Zhou, F, "Trends in augmented reality tracking, interaction and display: A review of ten years of ISMAR" IEEE Computer Society 193-202, 2008

      6 MacInnis, D. J, "The role of imagery in information processing: Review and extensions" 13 : 473-491, 1987

      7 Burns, A. C, "The operation of visual imagery as a mediator of advertising effects" 22 (22): 71-85, 1993

      8 Olson, J, "The impact of the visual content of advertisements upon the perceived vacation experience" Academy of Marketing Science, University of Miami 260-269, 1986

      9 Yoo, J, "The effects of online product presentation on consumer responses: A mental imagery perspective" 67 : 2464-2472, 2014

      10 Burton, S, "The effect of actual and perceived performance on satisfaction and behavioral intentions" 5 (5): 292-302, 2003

      11 Bellenger, D.N, "The congruence of store image and self image" 53 (53): 17-32, 1976

      12 Horowitz, M, "The Function and Nature of Imagery" Academic Press 282-307, 1972

      13 Pollack, E, "Supercenters: super treat or super opportunity" 35 (35): 31-33, 1995

      14 Anderson, J. C, "Structura l equation modeling in practice : A review and recommend ed two-step approach" 103 : 411-423, 1988

      15 Holbrook, M.B, "Service quality: New directions in theory and practice" Sage 21-71, 1994

      16 Bloch, P.H, "Seeking the ideal form: product design and consumer response" 59 (59): 16-29, 1995

      17 Finn, A, "Residents’acceptance and use of a mega-multi-mall: West Edmonton mall evidence" 11 (11): 127-144, 1994

      18 O’Keefe, D. J, "Persuasion : Theory & research" Sage Publications 2002

      19 AIP, "Online shopping behavior in Asia"

      20 Bagozzi, R. P, "On the evaluation of structural equation models" 16 (16): 74-94, 1988

      21 Bower, G. H, "Mood and memory" 36 : 129-148, 1981

      22 Keng, C-J, "Modeling service encounters and customer experiential value in retailing" 18 (18): 349-367, 2007

      23 Pantano, E, "Modeling innovative points of sales through virtual and immersive technologies" 19 (19): 279-286, 2012

      24 Batra, R, "Measuring the hedonic and utilitarian sources of consumer attitudes" 2 (2): 159-170, 1991

      25 Lutz, K. A, "Imagery-evoking strategies : Review and Implications of Research" 5 (5): 611-620, 1978

      26 White, K, "Imagery assessment: A survey of self-report measures" 1 : 145-170, 1977

      27 Shopify, "How these retailers use augmented reality to enhance the customer experience"

      28 Overmars, S, "How product representation shapes virtual experiences and repatronage intentions: The role of mental imagery processing and experiential value" 25 (25): 236-259, 2015

      29 Schwarz, N, "Handbook of motivation and cognition, vol. 2" The Guildford Press 527-595, 1986

      30 Huang, T-L, "Formation of augmented-reality interactive technology’s persuasive effects from the perspective of experiential value" 24 (24): 82-109, 2014

      31 Mathwick, C, "Experiential value: Conceptualization, measurement, and application in the catalog and Internet shopping environment" 77 : 39-56, 2001

      32 Schlosser, A.E, "Experiencing products in the virtual world: The role of goal and imagery in influencing attitudes versus purchase intentions" 30 : 184-198, 2003

      33 Kim, Y-K, "Consumer value: An application to mall and Internet shopping" 30 (30): 595-602, 2002

      34 Babin, B.J, "Consumer sel f-regulation in a retail environment" 71 (71): 47-70, 1995

      35 Zeithaml, V.A, "Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence" 2-22, 1988

      36 FedEx, "Consumer behavior study reveals South Korean online shopping habits"

      37 Miller, D. W, "Comparing the effects of a photograph versus artistic renditions of a beach scene in a direct response print ad for a Caribbean resort island: A mental imagery perspective" 10 (10): 11-21, 2003

      38 Kieras, D, "Beyond pictures and words:Alternative information processing models for imagery effects in verbal memory" 85 : 532-554, 1978

      39 Goldman Sachs, "Augmented reality starts to liven up the VR/AR market"

      40 Stoel, L, "Attribute beliefs and spending as antecedents to shopping value" 57 (57): 1067-1073, 2004

      41 Mano, H, "Assessing the dimensionality and structure of the consumption experience: evaluation, feeling, and satisfaction" 20 (20): 451-466, 1993

      42 Rodríguez-Ardura, I, "Another look at ‘being there’experiences in digital media: Exploring connections of telepresence with mental imagery" 30 : 508-518, 2014

      43 Adobe Scene 7, "Adobe scene 7 viewer study:What shoppers want"

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      학술지 이력

      학술지 이력
      연월일 이력구분 이력상세 등재구분
      2027 평가예정 재인증평가 신청대상 (재인증)
      2021-01-01 평가 등재학술지 유지 (재인증) KCI등재
      2018-01-01 평가 등재학술지 선정 (계속평가) KCI등재
      2017-12-01 평가 등재후보로 하락 (계속평가) KCI등재후보
      2013-01-01 평가 등재 1차 FAIL (등재유지) KCI등재
      2010-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2007-01-01 평가 등재학술지 선정 (등재후보2차) KCI등재
      2006-01-01 평가 등재후보 1차 PASS (등재후보1차) KCI등재후보
      2004-01-01 평가 등재후보학술지 선정 (신규평가) KCI등재후보
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      학술지 인용정보

      학술지 인용정보
      기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
      2016 0.77 0.77 0.85
      KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
      0.94 0.92 0.969 0.16
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