공익광고캠페인의 호감도와 몰입의 관계에서 자기조절체계의 매개효과

목차 (Table of Contents)

• 요약
• Abstract
• 1. 서론
• 2. 이론적 배경과 연구모형
• 2.1 공익캠페인
• 2.2 정서적 몰입
• 2.3 자기조절초점이론
• 2.4 연구모형
• 3. 연구방법
• 3.1 연구대상 및 절차
• 3.2 측정도구
• 3.3 분석방법
• 4. 연구결과
• 4.1 구조분석 결과
• 4.2 자기조절체계의 매개효과
• 5. 논의 및 결론
• 5.1 논의
• 5.2 제한점 및 추후연구
• REFERENCES

참고문헌 (Reference)

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