전자상거래에서 초기신뢰와 재구매의도에 영향을 미치는 소비자 구매결정요인에 관한 연구 -중소 인터넷쇼핑몰을 중심으로- = The Study of Purchase Decision-making Factors affecting Intial Trust and Re-purchase in E-commerce: focusing on Medium and Small Size Internet Shopping Mall

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