The intersperse between different countries is shrinking, in that sense TV programs are more than entertaining shows that light up the daily lives, TV programs has become a significant approach in cultural communications between country to country. Th...
The intersperse between different countries is shrinking, in that sense TV programs are more than entertaining shows that light up the daily lives, TV programs has become a significant approach in cultural communications between country to country. This paper picks out some deficiencies in the industry by analyzing the issue of imitation in modern Chinese TV series. The ultimate intention is to explore the future path of Chinese TV series industry and appeal for productions of stronger Chinese characteristics by analyzing opinions of audience and experts towards some samples of unoriginal TV series.
The period of 1990s was the golden time for Chinese TV series, TV started its domineering coverage in the country and became one of the necessary electronic appliances under the social context of fast-developing economy in China. At the same time, TV series became the centre work of TV station, more diversified topics are introduced in TV series and Chinese audience had more colorful visual experiences. It was the time that Chinese TV series descended into the ordinary lives of the mass and kept communicating with general public by filming the ordinary lives. What's more, the enriched categories of TV series can attract different types of audience, the output of Chinese TV series in its "golden time" reached the peak.
The fast pace the industry took intensified competitions, innovation on themes entered into a period of stasis. The lack of originality led major TV corporations to repeatedly play series of the same topics. Symptoms of stasis period were monotonous themes and repeated plots. What's more, imported series began to appear on domestic televisions as cultural globalization strengthened the communication between different countries. South Korean TV shows is a representative winner in this cultural output competition. The similar background of oriental culture between China and South Korean as well as the novelty of foreign culture made South Korean TV series attractive to Chinese audience. Its success gave Chinese producers some hints, they tried to reproduce TV series with the same theme as South Korean's. This attempt failed to bring new hopes to Chinese TV industry, instead it triggered suspicion of imitation. Seemingly, Chinese imitated South Korean out of similar cultural background, but audience held harsh tones towards these reproductions. This paper classifies the imitation behavior into two phases including "moderate imitation" and "complete reproduction", two examples of imitation TV series representing each phase are selected for study. These four TV series are all successful whether in TV or online, but audience had different opinions towards them. This paper is to look into problems hidden deeply in Chinese TV series by evaluating opinions of audience. Audience's aversion towards reproduction and the effects of political events in 2016(South Korean TV shows were limited) made Chinese producers reflect upon what Chinese audience really wanted.
The mission of cultural communication makes TV series one of the most significant means to manifest domestic culture in the context of globalization. The imitation TV series shows the receptive quality in Chinese industry towards foreign culture in the context of cultural globalization. The suggestion given to the innovative production of Chinese TV series is to learn from South Korean and combine its advantage with Chinese characteristics. The premise of producing TV series in the Chinese way is the recognition of advantages in Chinese culture.
During 60 years' history, Chinese TV series is not only the necessity in the daily lives of citizens, but also record of great changes and events of China.