텍스트 마이닝 분석을 이용한 축구공의 선택속성

한남희,이희수,최영진 한국스포츠학회 2018 한국스포츠학회지 Vol.16 No.4

Competition is intensifying as the soccer equipment market is formed with various brands from a domestic and foreign country. Especially, since soccer balls are the most essential items to directly participate in soccer, it is crucial to gain the upper hand among sports companies, analyze accurate market research, and examine consumers' demands on the selection of a soccer ball significantly influencing consumers' purchase. Apart from the existing analysis methods, this study sought to identify consumers' needs through more objective and realistic methods applying the text mining analysis method among big data analysis techniques. The purpose of this study was to explore the selection attributes of soccer balls reflecting the latest trend of consumers through text mining analysis. The results of collecting and analyzing big data from blogs over the past year to achieve research objectives appeared as follows. First of all, the main choice of a soccer ball was a product function. Second, a design factor was considered as the most important of the functions of the soccer ball, and a strong soccer ball was preferred with a nice and bright design. Third, a soccer ball was used most in stadiums. Fourth, much information about a soccer ball was mostly obtained through a blog. Lastly, a soccer ball was mainly purchased in offline markets such as large malls and department stores. Based on the analysis of the results about the selection attributes of soccer a ball, strategies for developing and selling a soccer ball were presented. 축구의 용품시장은 국내, 국외의 다양한 브랜드로 형성되어 경쟁이 심화되고 있다. 특히, 축구공은 축구의 직접참여를 위해 필요한 용품 중 가장 필수적이기 때문에 스포츠 기업들 간에 경쟁에서 우위를 점하기 위해서는 소비자의 구매에 결정적인 영향을 끼치는 축구공 선택속성에 대한 정확한 시장조사 및 소비자들의 요구에 대한 분석이 필요해졌다. 본 연구에서는 기존에 분석방법에서 탈피하여 빅데이터 분석기법 중 텍스트 마이닝 분석 방법을 적용함으로써 보다 객관적이고 현실적인 방안을 마련하여 소비자들의 요구를 파악하고자 했다. 소비자의 최신 트렌드를 반영한 축구공의 선택속성을 텍스트 마이닝 분석을 통해 알아보는데 그 목적이 있으며, 연구 목적을 달성하기 위해 최근 1년간 블로그의 빅데이터를 수집하여 분석한 결과 다음과 같은 결론을 얻었다. 분석결과 첫째, 축구공의 주요 선택 요인은 제품 기능 이였다. 둘째, 축구공 제품 기능 중 디자인적 요소를 가장 중요시 여기며 멋지고 밝은 디자인의 튼튼한 축구공을 선호했다. 셋째, 축구공은 경기장에서 가장 많이 사용되다. 넷째, 축구공은 블로그를 통해 가장 많은 정보를 얻고 있다. 다섯째, 축구공은 대형마트와 백화점 등 오프라인 구매가 높은 것으로 나타났다. 분석 결과를 토대로 축구공 선택속성으로 축구공 제작 및 판매 전략을 제시했다.

The Influence of Growth in the Sports Industry on Sports Consumption and Participation in Sports-for-All

한남희,강현민,김차용,양민용 한국사회체육학회 2007 한국사회체육학회지 Vol.0 No.31

스포츠산업 성장이 스포츠소비와 생활체육 참여에 미치는 영향

지자체 스포츠융복합산업 발전을 위한 이슈분석과 발전방안 모색

한남희,최세희,양도업 한국사회체육학회 2020 한국사회체육학회지 Vol.0 No.82

Purpose: The purpose of this study is to diagnose the domestic situation of the sports convergence industry through in-depth interviews with experts and SWOT analysis, and to present the development strategy and policy direction of the sports convergence industry based on this. Method: The subjects of this study were selected from experts who are involved in the overall sports industry such as sports goods, policies, and education in 2019. Thes ampling method used the nomadic sampling method and the cumulative sampling method among non-probabilisict sampling methods commonly used in qualitative research. Results: First, it was necessary to promote public private partnership and attract sports convergence multicomplex to expand industrial infrastructure. Second, to estabslih a governance system, a cooperative gove-r nance system must be established and a regional innovation clutesr ecosystem must be established. Third, in order to expand professional manpower and create jobs, it was encessary to establish an industry-academic cooperation system and promote the establishment of a sports convergence industry job search center. Fourth, in order to strengthen corporate competency, investmen tattraction through deregulation should be expanded and technology should be secured by introducing a test bed. Fifth, in order to reinforce new growth engines, it was necessary to promote a new growth source technology patent support project and foster a future new growth industry mecca through establishment of a venture platform. Conclusion: Through SWOT analysis, we identify the current status of thesp orts convergence industry, and presented 5 strategies and 10 detailed tasks through cross-SWOT analysis to derive detailed strategies necessary for the development of the sports convergence industry in Daejeon.

DESIRING FROM A DISTANCE: CINEMATIC THEATRICALITY AND SOUTH KOREA’S COLD WAR GAZE IN MADAME FREEDOM (1956)

한남희 계명대학교 한국학연구원 2017 Acta Koreana Vol.20 No.2

Han Hyŏng-mo’s Madame Freedom (Chayu puin, 1956) is often overshadowed by Chŏng Pi-sŏk’s novel of the same title, which provoked public debates about representations of the moral decadence and practices of individual freedom of the upper class after the Korean War. Shifting critical attention from its relation to the original literary work to its cinematic achievements, this article elucidates how the particular mode of address intervenes in the spectator’s viewing experience. I first propose the concept of “cinematic theatricality,” which I coin from theatricality, but the concept goes beyond its association with the theater and theatrical performance, to discuss the display–spectator relationship that the film suggests. Second, I explore the political implications of the cultural Otherness of female dancing bodies by investigating public discussions of social dance in the 1950s. Finally, closely analyzing ‘Madame Freedom’ Sŏn-yŏng’s gaze and the gazes upon her, I demonstrate how the film encourages the spectator to become aware of the act of viewing while creating a distance between the spectator and the displayed. I argue that by exploring cinematic theatricality, Madame Freedom invites the spectator to observe the gendered and ethnocultural gaze that emerged in mid-1950s South Korea and the attempt of the Cold War mechanism to place the individual body and desire under surveillance

소셜리스닝 기법을 활용한 취·창업 관련 스포츠컨버전스 교과과정의 스포츠기업 선호도 분석

한남희 한국스포츠산업경영학회 2019 한국스포츠산업경영학회지 Vol.24 No.2

This article aims to analyze the preference of the curriculum about employment & starting a business of sports company by using the social learning techniques that are currently used by companies. This article suggests consistent education contents and directions applicable to the knowledge and training practice of sports professional personnel, and provide basic data on efficient employment information. Of the 6,529 'related key-words' analyzed in 17 curricula, words with high frequency of mention were analyzed in order of 'sports administration and organization management, sports IT and sports media curriculum'. The conclusions of curriculum preferences in the three areas are as follows. First, it was analyzed that in relation to the 'sports administration and organizational management' of convergence curricula, it was necessary to expand the convergence course, which implied 'sports work' and 'sports policy', and the convergence course related to 'sports management' was preferred. Second, by increasing the ratio of classes related to 'sports games' and 'sports apps' in the 'sports IT' convergence curriculum, we can respond shrewdly to the current sports industry trend, and as the related subjects are preferred, it will be greatly helpful to the employment & starting a business of sports companies in the future. Third, there is a need to open a new media marketing (mobile, internet, broadcasting, and games) among sports media convergence curricula'. New media marketing using 'game', 'broadcasting', 'mobile' and 'internet' in the sports business sector is receiving positive responses, and the curriculum using 'new media' is also preferred at educational sites. 이 연구는 최근 기업에서 사용하고 있는 소셜리스닝 기법을 활용하여 스포츠기업 취·창업을 위한 교과과정의 선호도를 분석하고자 한다. 본 연구를 통해 기업에서 요구되는 전문인력 양성 교육과정의 기초 자료와 실무형 교육을 위한 기본 방향을 제시 하고자 한다. 17개 교과과정의 연관어 6,529개 중에서 가장 많은 언급량은 스포츠 행정 및 조직관리, 스포츠 IT 그리고 스포츠 미디어 교과과정의 순으로 나타났다. 세 가지 영역의 교과과정 선호도의 결론은 다음과 같다. 첫째, ‘스포츠 행정 및 조직관리’ 컨버전스 교과과정과 관련하여, ‘스포츠 업무’와 ‘스포츠 정책’ 을 내포한 컨버전스 교과목의 확대가 필요한 것으로 분석되었고, 스포츠운영에 관련된 컨버전스 교과목이 선호되었다. 즉, 스포츠기업은 현장 실무에 부합한 실무 운영에 관계된 교과목을 선호한다. 둘째, ‘스포츠 IT’ 컨버전스 교과과정 중 ‘스포츠 게임’과 ‘스포츠 앱’ 관련 교과의 비율을 높임으로써 현 스포츠산업 트렌드에 기민하게 대응할 수 있고, 이와 관련한 교과목이 선호되고 있어 향후 스포츠기업 취업 및 창업에 크게 도움이 될 것이라고 본다. 셋째, ‘스포츠 미디어’ 컨버전스 교과과정 중 뉴미디어 마케팅(모바일, 인터넷중계, 게임) 관련 교과목이 개설될 필요성이 있다. 현재 스포츠 비즈니스 영역은 ‘게임’, ‘방송’, ‘모바일’, ‘인터넷’을 활용한 뉴미디어 마케팅이 긍정적인 반응을 보이고 있으며, 교육 현장에서도 뉴미디어를 활용한 교과과정을 선호한다.

국내 스포츠용품 소비자의 중요인식 : 스포츠용품 브랜드 낫소를 중심으로

한남희,장진 한국스포츠학회 2019 한국스포츠학회지 Vol.17 No.4

In order to consider the significance of 'Nassau' products, this article aims to analyze the perceptions about consumers of domestic sporting goods related to the recognition, image and purchasing decisions of 'Nassau' products. We analyzed the perception of product, brand and logo in relation to recognition and image, and reviewed the perception of information acquisition path, purchase product, purchase route and determinant in relation to purchase decision. The conclusions and suggestions on the important recognition of 'Nassau' products are as follows. First, it is analyzed that "Nassau" is not considered to be a relatively low profile for consumers of sporting goods, and that it is highly recognizable by men and middle-aged people. A brand name "Nassau" is analyzed to have a high recognition rate through newspaper news, especially for young people through online media. Second, it is analyzed that the brand image of 'Nassau' is shaped by the product image of traditional, performance, technology and quality, and the suitability of brand image and logo is low. Third, while sports product consumers' desire to purchase 'Nassau' products was high in adult clothing, actual consumer products were high in tennis and football. 이 연구에서는 국내 스포츠용품 소비자의 낫소 제품에 대한 중요 인식을 연구하기 위하여 낫소 제품에 대한 인지도, 이미지, 구매결정 요인에 대한 소비자의 인식을 조사 하였다. 인지도와 이미지는 제품, 브랜드, 로고에 대한 인식을 살펴보았고, 구매 결정은 정보획득경로, 구매제품, 구매경로, 결정요인에 관한 인식을 조사 하였다. 낫소 제품의 중요인식에 따라 도출한 결론은다음과 같다. 첫째, 낫소는 스포츠용품 소비자들에게 낮지 않은 인지도를 형성하고 있지만, 남성과 중장년층의 인지도는 높은 것으로 나타났다. 스포츠 소비자는 신문 뉴스를 통한 인지 비율이 높지만, 청년층은 온라인 매체를 통해 인지 하는 비율이 높은 것으로 나타났다. 둘째, 낫소 브랜드 이미지는 전통적, 성능, 기술, 품질의 제품 이미지가 높고, 브랜드 이미지와 로고의 적합성은 낮은 것으로 나타났다. 셋째, 스포츠 제품 소비자의 낫소 제품에 대한 구매 욕구는 성인 의류가 큰 비중을 차지 하지만, 실제 소비 제품은 테니스와 축구용품의 비중이 높은 것으로 나타났다.

흙막이 구조물과 지하외벽 합성용 전단연결재의 전단내력 ( Shear Strength of the Shear Connector connecting Basement Exterior Wall and Earth Retaining Wall )

한남희,이중국,우운택,박현수,정란 대한건축학회 2002 대한건축학회 학술발표대회 논문집 - 계획계/구조계 Vol.22 No.1

체육분야 일자리 창출을 통한 스포츠의 경제·사회적 가치 극대화 방안

한남희 한국스포츠학회 2018 한국스포츠학회지 Vol.16 No.3

이 연구의 목적은 체육 분야 일자리 창출을 통하여, 스포츠의 사회・경제적 가치를 극대화 할 수 있는 방안을 모색 하고자 한다. 본 연구의 목적을 구체적으로 해결하고자 대한체육회, 통계청, 스포츠개발원, 문화체육관광부의 문헌 등 공식 문서로 된 자료를 조사, 분석하는 질적 연구 방법을 이용하였다. 이 연구에서 수집한 자료는 다시 청년 인구의 노동 력과 체육분야 고용현황을 범주화하고, 체육분야 공공부문 일자리 분석을 범주화하여 스포츠의 경제・사회적 가치를 극 대화 할 수 있는 자료를 정리하였다. 이 연구의 결과를 통해 얻은 결론과 제언은 다음과 같다. 첫째, 스포츠행정과 거버넌 스 조직을 재정비해야 한다. 둘째, 스포츠츠산업 융복합의 일자리 창출을 모색해야 한다. 셋째, 스포츠 사회적 기업 육성 확대해야 한다. 넷째, 인력양성 중심에서 취업중심 고용정책으로 전환해야 한다. 다섯째, 스포츠기업 확인제 도입 및 스 포츠 일자리・창업지원 센터 확대 운영해야 한다. The purpose of this study was to seek ways to maximize the social and economic value of sports by creating jobs in the field of sports. To solve the purpose of this study specifically, qualitative research methods were used to investigate and analyze official documents such as documents from the Korean Sports Council, the National Statistical Office, the sports development institute, and the Culture and Sports Center miners. The data collected in this study were again able to categorize the workforce and employment status of young people in the fields of athletics, and to categorize jobs analysis in the public sector to maximize the economic and social value of sports. The following statements are conclusions and recommendations obtained from the results of this study. First, the sports administration and governance organizations need to be reorganized. Second, sports administration should seek to create jobs for the convergence of sports industries. Third, it is necessary to expand the development of sports and social enterprises. Fourth, the government should shift from a focus on fostering the workforce to a policy on employment. Fifth, sports businesses should have a confirmation system and expand the sports jobs and business establishment support center.

알루미늄 제련으로부터 호일까지 그리고 일상생활의 식품포장재

한남희 한국항공우주학회 2015 한국항공우주학회 학술발표회 논문집 Vol.2015 No.4

스포츠 시장가치망 분류에 따른 파생시장이 일자리 창출에 미치는 영향 : 소셜데이터와 PLS(partial least squares regression) 회귀분석을 중심으로

한남희 한국사회체육학회 2020 한국사회체육학회지 Vol.0 No.81

Purpose: In this study, using the INSIGHT Deep MiningG program, frequency of mentioning and Emotion-Keyword are compared on a percentage basis to analyze the effect of a derived market of demand-oriented market value network classification on the creation of sports-related jobs. Method: Based on the preceding factors derived from social data analysis, the following conclusions were reached by using the method, partial least-square (PLS), to determine what influence derivative market has on the critical attributes of job creation. The study used the INSIGHT Deep MiningG program to analyze the impact of derived markets on the creation of sports-related jobs by using the demand-oriented market value chain classification as a percentage of social data references and emotional keywords. The following conclusions were reached using the PLS (PLS) regression method to determine the impact of job creation. Results: The results of this study are as follows. First, social users had the highest interest in the sports information market and the sports service market, given the amount of mention in the sports derivatives market of social data. Regarding sports job factors, interest in recruiting and job information was high. Second, the Emotion-Keyword of the sports derivative market showed high positive sentiment corresponding to the image of the new growth industry, while the Emotion-Keyword of the sports job showed negative sentiment due to the anxiety caused by issues such as unfair recruitments. Third, derivative market in the market value network mostly affected sports jobs. Conclusion: Job seekers prefer to work in the sports information market, sports service market, sports athlete training market, and sports tourism market, but the actual employment status is reflected in the sports information market, sports service market, sports tourism market, and sports facility market.