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주림(Zhu, Lin) 한국전시산업융합연구원 2019 한국과학예술융합학회 Vol.37 No.5
It’s popular to talk about food today. People are keen to talk about the type, color, aroma and taste of food. However, it is not popular, but disgusting after the food is digested into feces. People have been silent about toilet for a long time. Where is the human excrement? In the city, human excrement is transported to the sewage treatment plant,or into rivers, lakes and other water bodies directly. Due to the imperfect of the pipe network of the city, human excrement makes the environment pollution more serious. Meanwhile, lack of basic sanitation, human excrement makes the environment pollution immeasurable in the underdeveloped areas. How can the environmental problems caused by toilet are emphasized? How to improve people’s understanding of the ecological toilets? How to solve the above questions? Firstly, research and analysis the current ecological toilets by design thinking to sort out the type, feature, existing problems and development trend of ecological toilets. Secondly, investigate and assess the collected data with technology and experts in related fields. Thirdly, a lot of case analysis and filed investigate are conducted on the status of application of toilet knowledge in the propagation of popular science. Lastly, propose a systematic design on the dissemination and application of the ecological toilets with the method of system design. As a overall solution, it can not only meet the demand of users’ toilet experience, but also spread scientific knowledge of toilets to the public.
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지역사회 공동구매 운영자의 특성이 소비자의 구매의도에 미치는 영향에 관한 연구 -위챗의 지역사회 공동구매를 중심으로-
주림(Lin Zhu),박찬욱(Chanwook Park),조단통(Dantong Zhao) 한국인터넷전자상거래학회 2021 인터넷전자상거래연구 Vol.21 No.6
Since COVID-19, community group buying has been welcomed by consumers, and a new online shopping trend has been formed, which has led to influencing the online shopping market. Community group buying is a form of online group shopping carried out by the head of a group in the community where he lives through his personal social relationships. The group leader has very important decision-making power in community group buying. Therefore, this study aims to empirically investigate the influence factors of consumer perception of the leader"s characteristics (intimacy, problem solving, low cost of delivery, information accuracy) on the purchase intention of consumers in the local community. This study conducted a questionnaire survey of 400 community group buying participants and found the factors that affect consumers" purchase intentions. The results of this study can determine the influencing factors of purchase intention through the characteristics and trust of the group leader perceived by consumers and propose future research directions.
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비대면 원격의료 서비스에서 소비자의 신뢰유형이 지속사용의도에 미치는 영향 연구
장흔수(Xinshu Jiang),주림(Lin Zhu) 한국산업경영학회 2024 경영연구 Vol.39 No.2
본 연구는 비대면 의료 서비스에서 신뢰 유형이 지각된 유용성, 만족도와 지속적인 사용 의도에 미치는 역할을, 그리고 신뢰와 지속적인 사용 의도 사이에서 지각된 위험의 조절 작용을 밝히는 데에 목적이 있다. 이를 위하여 먼저 기대일치이론(ECT)을 바탕으로 신뢰 유형학을 활용하여 신뢰를 세 가지 차원으로 구분하였고, 구조 방정식 모델을 통해 465건의 온라인 사용자를 대상으로 한 유효한 조사 데이터를 분석하였다. 연구 결과는 다음과 같았다. 신뢰의 세 가지 차원은 사용자의 만족도와 지각된 유용성에 유의미한 긍정적 영향을 미치며, 나아가 지속적인 사용 의도를 촉진하는 것으로 나타났다. 반면에 사용자의 지각된 위험은 신뢰와 지속적인 사용 의도 사이의 긍정적 관계를 약화시키는 것으로 밝혀졌다. 본 연구는 비대면 의료 서비스에서 소비자의 지속적인 사용 의도에 영향을 미치는 신뢰와 위험의 유형에 대하여 새로운 견해와 통찰력을 제공한다는 점에서 의의를 찾을 수 있다. 원격 의료 서비스 분야에서 ECT의 적용 가능성을 검증하였으며, 더 나아가 비대면 의료 서비스에 대한 사용자의 태도와 행동을 이해하는 데에 있어 새로운 시각과 실증적인 뒷받침을 제공하였다. In this study, based on Expectancy Confirmation Theory (ECT) and using trust typology to categorise trust into three dimensions, the role of trust typology in non-face-to-face medical services on perceived usefulness, satisfaction, and continuance intentions was investigated through structural equation modeling by analysing the survey data from 465 valid responses. The moderating role of perceived risk in the relationship between trust and continuance intentions was also investigated. The results show that user satisfaction has a significant positive effect on the three dimensions of trust, which in turn promotes continuance intention. However, users' perceived risk weakens the positive relationship between trust and continuance intention. This study provides new insights into clarifying which types of trust and risk affect consumers' continuance intention in non-face-to-face services. In addition to validating the applicability of ECT in the field of telemedicine services, it also provides new perspectives and empirical support for understanding users' attitudes and behaviors towards non-face-to-face medical services.
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한,중 전통을 주제로 한 가로경관색채 비교연구 -서울 인사동, 상해 신천지(新天地)를 중심으로-
서주환 ( Joo Hwan Suh ),주림 ( Zhu Lin ) 한국전통조경학회 2011 한국전통조경학회지 Vol.29 No.3
In the modern urban landscape design, historical and cultural factors are drawing more and more attention in addition to the factor of beauty. To evaluate an urban landscape design, it`s quite important to explore the history and culture background of the city. Color of city reflects the city characteristics and shows the city image. Color planning has become an important part of city landscape design nowadays. A harmonious landscape cannot be without a unified color planning. The color planning should take not only the integrity but also the regionality into consideration. Color planning has a profound impact on public life. This paper studies on streetscape color of two famous places which are Seoul Insa-dong and Shanghai Xintiandi. According to the empirical and comparative study, this paper will give on-site assessment and comprehensive evaluation. Furthermore, this paper will indicate the differences and similarities of the traditional Streetscape of South Korea and China, using the color theories of Korea Image Resource Institute. This survey results will be helpful to the urban landscape color planning.
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