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Effects of Message Consistency across Multiple Ads: The Moderating Role of Media Multitasking
정세훈,정민화,김영은 한국소통학회 2024 한국소통학보 Vol.23 No.3
This study examined the effects of message consistency (vs. variation) across multiple ads, and the moderating role of media multitasking. Based on the capacity model of attention (Kahneman, 1973), we predicted that message consistency (vs. variation) across multiple ads could be more beneficial when audiences multitask. The present study examined the impact of message consistency and media multitasking on brand recognition in Experiment 1. Then, it examined the impact of message consistency and media multitasking on both cognitive and attitudinal outcomes in Experiment 2. Results of two experiments showed that the effect of message consistency on brand recognition was moderated by media multitasking such that the positive impact of message consistency on brand recognition was found when multitasking, but not when single-tasking. In terms of attitudinal outcomes (attitude toward the ad and attitude toward the brand), however, media multitasking did not moderate the impact of message consistency. The findings suggest that consistent advertising messages might be beneficial when multitasking; however, this might not hold when single-tasking. Because processing of consistent advertising messages would be more efficient compared to varied advertising messages, consistent advertising could be remembered better than varied advertising when consumers multitask. Theoretical and practical implications of these findings are discussed.
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정세훈,이준항,이광민 대한금속·재료학회 2014 대한금속·재료학회지 Vol.52 No.6
The types of atmospheric gases used in sputtering deposition are crucial in the formation of cubicboron nitride (c-BN) films. c-BN films were deposited on an Si wafer using radio frequency (RF) magnetronsputtering with a B4C target at N2/Ar+N2 ratios of 0.2, 0.4, 0.6, 0.8, and 1.0. The characteristics of the c-BNlayer were significantly enhanced at a nitrogen partial pressure ratio of 0.6. The highest growth rate andthe lowest surface roughness were observed at this condition. The c-BN phase structure was clearlyidentified by the binding energy of the B1s and N1s along with X-ray diffraction patterns of the coated layer. These results indicate that the growth rate and crystal structure of the c-BN films are significantly affectedunder certain atmospheric gas conditions.
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컴포넌트 기반 방법론 및 핸드헬드형 RFID를 이용한 수목 생육 관리 시스템
정세훈,권용욱,심춘보 (사)디지털산업정보학회 2011 디지털산업정보학회논문지 Vol.7 No.3
The many cities are changing in the city form where the person and nature are mixed. Namely, the government invests many expense in tree field of distance space for the change in the green city. In this paper, we design and implement a tree growth management system using PDA built in 13.56MHz RFID reader and CBD(Component Based Development) for ubiquitous computing environments. Our system provides history management to increase business efficiency for location coordinate of tree and history information of tree which using RFID, the RFID tag is attaching the new tree and that is inputting GPS location information in PDA and provides tree information of tree by location coordinate to history management. Finally, we show from a performance analysis that our system achieves about 85% average tree read rate of RFID under test scenario environments.
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What Do Eye-movements Tell Us about Language Processing? An Introduction and Methodological Guide
정세훈 한국응용언어학회 2018 응용 언어학 Vol.34 No.S
It is perhaps needless to say that linguistic input is essential in learning a language as no language can be acquired without using it. In this sense, understanding how learners deal with linguistic input they encounter and what available knowledge resources they apply for real time comprehension may provide valuable information as to how language development takes place (Dekydtspotter & Renaud, 2014; Fodor, 1998). While a variety of different online methods have been used to investigate learners’ real-time language processing, the eye-tracking method has received increasing attention in recent second language acquisition (SLA) literature as a methodological tool to explore cognitive processes involved in learners’ online processing of target language input. In this article, I aim to provide an overview of the eye-tracking techniques including its basic characteristics, key concepts, and description of some of the major eye-movement measurements. In the second part of the paper, I also attempt to provide some of the practical guidelines and tips that are useful in designing and running an eye-tracking experiment for language processing research.
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차세대 항행 시스템을 고려한 항공관제시뮬레이터 서버 및 조종사 스테이션 구현
정세훈,조환희,오혜주,최기영,이학태 한국항공우주학회 2014 한국항공우주학회 학술발표회 논문집 Vol.2014 No.11
본 논문에서는 차세대 항행 시스템중 하나인 Automatic Dependent Surveillance ? Broadcast (ADS-B)를 적용한 항공관제시뮬레이터 서버와 이를 검증하기 위한 조종사 스테이션을 설계하였다. 서버와 조종사 스테이션의 설계는 항공기 운용 현황 및 개발 추세, 차세대 항행시스템 그리고 데이터의 저장 및 활용을 고려하였다. 이를 통해 운용조건, 실시간성, ADS-B, 통신 인터페이스, 편의성, 데이터베이스의 활용을 서버와 조종사 스테이션의 요구조건으로 도출하였고, 서버와 조종사 스테이션을 설계하였다. 현재 시험 중인 서버와 조종사 스테이션은 검증을 위한 요구사항을 만족하도록 개발되고 있다. In this paper, designs of an air traffic control simulator server and a pilot station are presented, which use Automatic Dependent Surveillance-Broadcast (ADS-B) as one of the next generation navigation system components. The implementation takes the current aircraft operation procedures, development trends, next generation navigation systems, and data storage and usage into consideration. Requirements for the server and the pilot station are presented that include operational conditions, real-time operability, ADS-B integration, human factors, and utilization of database. Prototype server and pilot station are developed that meets the requirement for verification, which are currently being tested.
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RFID/USN 기반의 유비쿼터스 제조실행시스템 설계 및 구현
정세훈,김경종,심춘보 (사)디지털산업정보학회 2010 디지털산업정보학회논문지 Vol.6 No.4
A manufacturing execution system in the process according to automation system of installation management has been growing interest about effective system design and effective system manage. In this paper, we propose an ubiquitous Manufacturing Execution System based on RFID/USN for checkup monitoring and history management of installation in manufacturing execution systems. For this, we design and implement installation history and statistics management system based on RFID grafting RFID for efficient installation equipment history and statistics management of ubiquitous Manufacturing Execution System, and was implemented checkup monitoring system based on USN using temperature sensor, humidity sensor, hydraulic pressure sensor for failure prevention of ubiquitous Manufacturing Execution System. And proposed ubiquitous Manufacturing Execution System is implemented based on JSP for access through Web in real time.
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