소비자의 인터넷 경매 이용실태 및 피해사례

유현정(Hyun Jung Yoo), 강수정(Su Jung Kang), 강윤진(Yoon Jin Kang) 충북대학교 생활과학연구소 2005 생활과학연구논총 Vol.9 No.1

  The purpose of this study was to find out the actual conditions in usage of the Internet auction, which have been on a gradual increase, and to examine and analyze the damages on consumers, resulting from the Internet auction. Findings would be used in providing a fundamental material to educate consumers on what would be items to be careful of in case of using the internet auction and how to deal with in case of being damaged and further in enhancing a system for the internet auction to benefit both sellers and buyers. In this regard, the examinations on the actual condition in usage of the Internet auction and the consumer awareness on the Internet auction were implemented. And examples of consumer damages in the course of using the Internet auction were analyzed.

청소년기 교정환자의 협조도에 영향을 미치는 변인분석

유현정 ( Hyun Jung Yoo ),김은희 ( Eun Hee Kim ) 한국치위생과학회 2007 치위생과학회지 Vol.7 No.2

수요자 관점에서 접근한 재난관리서비스의 개선 방안

유현정(Hyun-Jung Yoo),이재은(Jae-Eun Lee),노진철(Jin-Chul Rho),김겸훈(Gyum-Hun Kim) 한국콘텐츠학회 2008 한국콘텐츠학회논문지 Vol.8 No.5

재난관리서비스의 질적 향상을 위해서는 기존의 공급자 중심의 관점에서 벗어나 수요자 중심의 관점으로 패러다임 변화가 필요하다. 재난관리서비스에 있어 수요자는 이재민뿐만 아니라 중앙정부, 지방정부, 응급 구조시스템, 민간자원봉사단체 등 재난현장에 참여하는 모든 주체들을 의미한다. 본 연구에서는 심층면접을 통해 현 재난관리서비스의 문제점을 수요자 관점에서 분석하고 각각의 대상이 인식하는 재난관리서비스 문제점의 원인과 개선방안을 모색하고자 하였다. 분석 결과, 현 재난관리 시스템의 체계성이 결여되어 있었고, 재난관리의 각 주체와 유관기관들 사이에 상호 불신과 이해가 재난현장에서 병존하고 있었다. 재난현장에서는 이재민뿐만 아니라 재난관리자들도 오랜 복구활동으로 인해 안정적인 생활을 박탈당하게 되며, 보상금 배분 등으로 인해 구성원간 갈등이 심화되어 극단적인 경우에는 지역사회의 붕괴를 가져오기도 하였다. 재난으로 인한 이재민들의 삶은 경제적 측면뿐만 아니라 정신적 측면에서도 심각히 훼손되어 지속적인 지원서비스의 제공이 절실히 필요한 실정이다. To enhance the quality of disaster management service, the paradigm shift is necessary from the supplier-centered approach to demander-centered approach. In this paper, demander means all the policy actors that participate in the field of disaster such as central & local governments, emergency rescue systems, civil volunteer groups as well as the disaster victims. In this study, we analyze the current problems of disaster management service in demanders’point of view through in-depth interviews and then address suggestions based on each entity's recognitions and understandings related. The results are as follows: 1) Lack of systemicity in the current disaster management service. 2) The mutual distrust and understanding among the policy actors participating in the disaster site. 3) In the field of disaster, not only the disaster victims but also people related to entities are deprived of a stable living due to a long period of rescue activities. Furthermore, the conflicts derived from allocations of the aid fund can bring about the collapse of local community involved in disaster. 4) The life of the disaster victims that have been damaged mentally and financially is earnestly necessary to be conveniently served by disaster management service.

재난관리서비스에 대한 수요자의 반응분석 : 근거이론적 접근

유현정(Hyun-Jung Yoo),이재은(Jae-Eun Lee) 한국콘텐츠학회 2009 한국콘텐츠학회논문지 Vol.9 No.5

재난 현장에는 많은 재난관리 활동가들이 참여하며, 각자의 위치에서 최선의 결과를 위해 노력한다. 이들은 재난현장을 복구하고, 앞으로 같은 재난이 반복되지 않도록 예방하며, 재난으로부터 피해를 입은 이재민들을 치유하고 보호하기 위해 활동한다. 이러한 다양한 역할과 노력의 궁극적인 목적은 재난의 중심에 있는 이재민들이 재난 발생 이전의 정상적인 삶의 상태로 돌아갈 수 있도록 물적?인적 지원을 하는 것이라 볼 수 있다. 그러나 지금까지의 재난관리서비스는 다분히 공급자 중심의 관점에서 제공되었으며, 때문에 많은 노력에도 불구하고 이재민들이 진정으로 원하는 것이 무엇인지 이해하지 못하고 이재민의 요구를 반영하는데 실패하였다. 본 연구에서는 근거이론적 접근을 통해 현 재난관리서비스의 문제점을 이재민 관점에서 분석하고 이재민들이 희망하는 해결방안을 모색하고자 하였다. 분석 결과, 184개의 개념 및 28개의 하위범주, 그리고 9개의 범주가 도출되었는데 “재난을 부르는 복구”와 “재난 현장의 고통”이 중심범주로 나타났다. Many disaster management actors participate in the disaster sites and they do their best for the best result in their given position. They recover the disaster-stricken area, endeavor to prevent the disaster's relapse, and to rescue and protect the disaster victims. Ultimately, the purpose of their role and effort is to support a physical aid as well as material aid for that disaster victims can return their living condition to the original one before the disaster. However, the disaster management services have been provided in the supplier's view till now. Subsequently, despite significant efforts, providers have failed to comprehend what would be the victim's demand and how to reflect that in the disaster management service. In this paper, we approached and analyzed the recent disaster management service in the way of grounded theory, and endeavored to find the solution which disaster victims preferred. As a result of analysis, we found 184 concepts, 28 sub-categories, and 9 categories which could explain the victims' desired solution. We found that an imperfect restoration which causes disaster and pain of the disaster field would be main categories among them.

DB생명의 소비자중심경영

유현정 ( Yoo Hyun Jung ),강문영 ( Kang Moon Young ),김상훈 ( Kim Sang-hoon ) 한국소비자학회 2019 소비자학연구 Vol.30 No.5

In pursuit of creating consumer value through differentiated service and upgrading brand image, DB Life Insurance began a company-wide program of ‘Consumer Centered Management (CCM).’ DB Life acquired government certifications from Fair Trade Commission for CCM in two consecutive periods, and honorable approval for service quality from KMAC which measures KSQI(Korea Service Quality Index). As a result, DB has achieved market success in terms of profitability and sustainable growth. The current case study examined DB Life’s CCM in terms of four criteria, which provides meaningful lessons to the managers. First, the successful launch and settle-down of DB Life’s CCM was due to leadership and high commitment of its top management. Second, DB Life quickly established an organization with clear definition of roles and responsibilities. Third, DB Life has effectively managed various functions such as information sharing with the customers, handling VOCs, and prevention of complaints and possible service failures. Fourth, DB Life’s CCM is not just a slogan, but one of the key drivers of market performance that is measured and managed. On top of everything just mentioned, DB Life has dedicated much of its efforts upon corporate social responsibility. Social contributions in the areas of medical treatment, education, culture, gift-giving, and volunteer works have demonstrated DB’s good intention, or authenticity, in its activities of CCM.

소비자역량이 소비생활불안감과 소비문제경험도, 소비생활만족도에 미치는 영향

유현정(Hyun Jung Yoo),송유진(Eugene Song),이아름(A Rum Lee) 위기관리 이론과 실천 2018 Crisisonomy Vol.14 No.2

Consumers’ rational decisions become pivotal in creating a desirable market and improving consumer welfare. This study aims to (1) examine the level of consumer competency; (2) figure out the differences in the experiences of consumer problems, consumer anxiety, and satisfaction of consumer life according to competency levels; and (3) investigate the effects of consumer competency on their consumption satisfaction. The findings show that consumers’ competency level was below average across the society and that the high competency group was relatively older and highly educated, and earned more income than the low competency group. Consumer competency had significant effects on experiences of consumer problems, consumer anxiety, and consumption satisfaction. Consumer anxiety had positive impacts on satisfaction of consumer life.

인터넷 쇼핑경험에서의 소비자만족 형성과정에 관한 연구

유현정(Hyun Jung Yoo),김기옥(Kee Ok Kim) 대한가정학회 2002 Human Ecology Research(HER) Vol.40 No.5

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인터넷 중고시장 이용 소비자의 쇼핑경험에 관한 자연주의적 접근 - 아이베이비를 중심으로 -

유현정 ( Hyun Jung Yoo ) 대한가정학회 2006 Human Ecology Research(HER) Vol.44 No.4

식생활 스타일에 따른 단기소득임산물의 소비행태

유현정 ( Hyun Jung Yoo ),송유진 ( Eugene Song ) 대한가정학회 2016 Human Ecology Research(HER) Vol.54 No.1

This study examined differences in consumers’ images of short-term income forest products, preference, willingness to pay prices and purchase behavior according to dietary lifestyle as well as investigated what factors influence the degree of satisfaction when purchasing short-term income forest products and willingness to repurchase. According to dietary lifestyle, the results classified consumers as ‘frugal housewife type,’ ‘convenience-seeking type,’ and ‘food high-involvement type.’ A ‘food high-involvement group’ is defined as a group that wants high quality products regardless of price. In the ‘frugal housewife type,’ country of origin and hygiene/safety (considered when purchasing food) had positive influences on the degree of satisfaction. In the ‘convenience-seeking type,’ country of origin (considered when purchasing food) had a positive influence on the degree of satisfaction while country of origin (checked when purchasing food) had a negative influence on degree of satisfaction. Consumers had a lack of perception for short-term income forest products; subsequently, short-term income forest products had a weakness of low access to consumers. Therefore, farms for short-term income forest products need to divide products into ‘high-priced’ luxury products and ‘low-priced’ frugal products according to dietary lifestyle characteristics, improve packaging status to enable consumers to check quality certificates, and clearly indicate country of origin as well as improve distribution processes and increase consumer access to products.

단기소득임산물의 소비자 구매행태 연구

유현정 ( Hyun Jung Yoo ),김동준 ( Dongjun Kim ),송유진 ( Eugene Song ) 한국산림경제학회 2019 산림경제연구 Vol.26 No.1

For the consumption invigoration or non-timber forest products, we studied on the purchasing behavior, associated image and preference of consumers. From the results, the purchasing experience, satisfaction, repurchasing intention on nuts, mushrooms and wild vegetables are high. However, they are low on medicinal herb and sap because of the dissatisfaction on quality and price. The associated images of non-timber forest products are seasonal characteristics for nuts and sap, unique smell for mushrooms, seasonal characteristics and unique smell for wild vegetables, and remedial effect and high price for medicinal herb. The preferences on non-timber forest products are safety, freshness and domestic production. According to the results, it is needed to monitor the country of origin, increase low-volume sales and develop preservation techniques.