조기식도암에서 내시경적 점막절제술

박찬욱,이준성,조성원,이문성,심찬섭,송동화 대한소화기내시경학회 1994 Clinical Endoscopy Vol.14 No.2

중국어 회화교재 속 “謝謝” 연구: 대화구조 속에서의 의미와 기능을 중심으로

박찬욱 중앙대학교 외국학연구소 2015 외국학연구 Vol.- No.33

This study aims to analyse Xiexie(thanks) in the Chinese conversation textbooks and examine contexts that Bukeqi(You’re welcome) appear, and also, investigate its meanings that have been changing and functions in the converstaions structures. Xiexie is one of expressions that perform expressives from the speech act perspective. It has considered that Xiexie usually responses to Bukeqi(You’re welcome) until now, but Bukeqi doesn’t always appear followed Xiexie. The appearance of Bukeqi is influenced by what prior act is to be. Xiexie is the duplication form of Xie. Xie didn’t mean thanks as today, but meant resignation originally based on Shuowenjiezi. However it is supposed that its meangs and functions may have been changed in the long time from concreteness to abstraction.(Rhee 1998, Hopper & Traugott 1993)

Tannenbaum Stent 와 OASISTM 삽입 기구의 사용 경험

박찬욱,이준성,이종태,이문성,조성원,심찬섭,송동화,이영홍,박태응 대한소화기내시경학회 1995 Clinical Endoscopy Vol.15 No.2

Endoscopic biliary drainage has been established as the palliative treatment of choice for malignant obstructive jaundice. But the clogging of biliary endoprosthesis has been a persistent problem faced by endoscopists over many years. Different materials, sizes, and designs have been used in efforts to overcome this problem. Recently, there are some reports that incorporating sideholes increases the risk of stent clogging, and prostheses without sideholes had significantly lower clogging compared to those with sideholes. And then Soehendra and his colleagues introduced a new design Teflon straight stent without sideholes, designated $quot;Tan-nenbaum$quot; (TB) stents, and reported that TB stent had significantly longer patency than Teflon pigtail stent with sideholes. When placing the TB stent, we used OASIS (One Action Stent Introduction System). This introducer enables the stent to be pre-loaded onto the distal tip of the guiding catheter and placed endoscopically in one step. By using OASIS, we reduced the duration of placing the stent in narrowed bile duct and the patients were more tolerable. Now, we report our experience of endoscopic retrograde biliary drainage by use of TB stent and OASIS$quot; in 12 patients with obstructive jaundice due to malignancy.

한어의 위계 변화

박찬욱 중국어문논역학회 2017 中國語文論譯叢刊 Vol.0 No.40

National common language and regional dialects, the variants of language use, fall into different hierarchies(marked H(igh) or L(ow)) each. A hierarchical structure of language communication, therefore, comes into being based on their own apolication range and language social status. During the Spring and Autumn period and Warring States period at least two hierarchical structures were formed. High as its social status could have been, the ancient common language was by no means perfect for its poor role in real-life applications. Dialects, albeit more complicated, turned out to be the key media for daily communication. Hierarchical structure of Chinese has changed dramatically in the past century, i.e., since the end of the Qing dynasty. The standard language was established with reputation while regional lingua franca and Supra-Chinese were also developed. The hierarchy of common language developed into three layers with the standard language at the core. The inner structure of dialects was simplified to three levels of macro-dialect, dialect and indigenous language or two levels of macro-dialect and indigenous language. Language planning is advised to be adjusted accordingly to the modern structure of Chinese language and its development trend: the focus should be shifted from Putonghua to Chinese language issues, from language issues in the mainland China to global Chinese language issues. 민족 공동어와 지역 방언은 모두 언어의 사용 변종이다. 이들 변종은 그것의 지위와 사용 범위에 따라 각기 다른 층위로 분류되며 의사소통 상의 위계 구조를 형성한다. 한어는 적어도 춘추전국 시기 때부터 공동어와 지역 방언이란 양대 언어층위를 형성해왔다. 하지만 고대 시기의 공동어는 완전히 갖춰진 것이 아니었으므로 높은 지위에도 불구하고 언어생활 속에서 실제 사용되는 예가 적었다. 반면에 방언은 나뉨과 섞임이 복잡했음에도 불구하고 사회의 주요한 의사소통 도구였다. 청 말 이래로 백여 년 동안 한어의 위계구조에는 커다란 변화가 있어왔다. 민족 표준어를 개선하고 그에 상당히 높은 명성을 부여하였다. 또한 민족 공동어가 지역 보통화와 대화어大華語로까지 확대되면서 그것의 층차도 고대의 불완전했던 단일 층위에서 표준어를 핵심으로 한 세 층차로 발전하였다. 그에 반해 방언에는 층차의 감소세가 뚜렷하다. 방언은 현재 대방언大方言, 차방언次方言, 토속어土語란 세 층차구조로 구성되어 있지만 앞으로는 대방언과 토속어의 양대 층차구조로만 구성된 방언구들까지 출현할 것이다. 한어의 현대 층차구조 및 발전 추세를 직시한다면 언어계획에도 다음과 같이 그에 상응하는 조정이 있어야 할 것이다. 주로 중국 보통화에만 가졌던 관심을 한어문제 전반에 대한 관심으로 확대시키고 중국 내륙의 언어문제에만 기울였던 관심도 전 세계 재외 중국인들의 언어문제로 확대시켜야 할 것이다. 물론 그 조정은 세계의 언어문제들로까지 확대되어야할 것이다.

소비자의 다이렉트마케팅에 대한 수용도의 영향 요인에 관한 연구 : 교환이론의 관점을 중심으로 An Exchange Theory Perspective

박찬욱 慶熙大學校 1996 論文集 Vol.25 No.-

Korean companies are actively using the tools of direct marketing such as direct mail or telephone. Over 70% of Korean companies, for example, are sending the direct mail to their current and potential customers. The direct marketing is beneficial to the customers in the sense that it is more sensitive to the individual need of the customers than the traditional marketing. On the other hand, the potential threat of direct marketing practices is the privacy invasion through the abuse of personal information. Therefore, the logical conclusion is that the consumers' acceptance of direct marketing depends on whether the relative benefit outweighes the potential threat of direct marketing activities. This study is concerned with the factors affecting the degree of acceptance of direct marketing practices. The main purposes of this study can be summarized as follows: First, to provide the theoretical framework that explains the consumers' acceptance of direct marketing. Second, to formulate hypotheses concerning the factors that influence the degree of acceptance of direct marketing practices. Third, to provide strategic implications to the direct marketers based on the results of the field research. The exchange theory, developed in sociology, is introduced as the theoretical framework. As is implied by the many researchers, the essens of exchange theory, which is reciprocity, can be applied in explaining the accetance of direct marketing. The exchage between direct marketers and consumers is realized if the benefit from the direct marketing activity is greater than the cost which is expressed as the loss of control of personal information. Based on the exchange theory, this study assumes that the acceptance of direct marketing practices is affected by the subjective evaluation of the value of the information provided by the direct marketer and the perceived invasion of personal privacy. Four factors are hypothesized to influence the subjective evaluation of information value: product involvement, subjective evaluation of attractiveness, expertise, and trustworthiness of direct marketer. Two factors are assumed to impact the perceived privacy invasion: personality (extroversion/ introversion) and the frequency of previous exchanges. The data was collected by asking the subjects to fill out the questionnair. The subjects were supposed to response to the questions after reading the hypothetical stories about the activity of a direct marker, SS Fashion in this case. The collected data was analyzed using the LISREL model, which can simultaneously estimate the coefficients of causal relationships of more than two variables. The main finding of this study is that the acceptance of direct marketing practices is mainly influenced by the subjective evaluation of information value, which is, in turn, affected by the subjective attractiveness of direct marketers. That means that it is necessary to secure the good company image to conduct the successful direct marketing campaign. Surprisingly, perceived privacy invasion was not a significantly important factor in deciding the degree of acceptance of direct marketing activity. It implies that the Korean consumers may not seriously consider the privacy issue. But the results show that the introvert consumers are more sensitive than the extrovert consumers to the privacy invasion.

불교상담 프로그램의 개발과 활용

박찬욱 동방문화대학원대학교 불교문화예술연구소 2013 불교문예연구 Vol.2 No.-

불교는 離苦得樂饒益衆生을 추구한다. 즉 교학 공부와 수행을 통 하여 중생들의 행복이 增長되도록 돕는다. 교리를 가르치는 현행 방 식은 법사나 강사에 의해 거의 일방적으로 행해지는 법문과 강의이 다. 이와 같은 방식에는 두 가지 아쉬움이 있다. 첫째, 說者와 聽者 사이의 소통과 교류가 부족하며, 둘째, 교학을 거울삼아 각자의 실제 삶을 성찰하기보다는 교리를 학습 과제로만 삼을 수 있다. 수행 측면 에서는 중생을 올바르게 이끌 수 있는 善知識으로부터 직접적인 지 도를 받기가 용이하지 않은 점, 현대인들이 수행을 어려운 것으로 여 겨 꺼린다는 점이 장애로 작용하고 있다. 이러한 상황들을 개선하기 위한 방편의 하나로 상담학의 연구 성과 와 방법론을 활용할 수 있다. 불교를 기반으로 하고 상담 방법론을 활용하는 불교상담 프로그램을 통하여, 각자가 겪고 있는 실제 삶의 내용을 교재 삼아 불교를 體得하고, 일상에서 불교 수행을 실천하는 방법을 習得함으로써, 각자의 삶이 긍정적으로 변화되도록 도울 수 있다면, 현대인의 행복 증진을 촉진하는 효과적인 방편이 될 수 있을 것이다. 불교집단상담 프로그램의 목적은 성찰, 집단상담, 명상, 중도적 실 천을 통하여 프로그램 참가자들 삶에 유익한 변화가 일어나게 하는 것이다. 貪瞋癡三毒心의 경감과 자애심의 증장을 통하여 심신을 치 유하는 것이 본 프로그램의 목적이다. 암 환우를 위한 불교집단상담 프로그램과 대학생을 위한 불교집단상담 프로그램이 모두 긍정적인 효과가 있는 것으로 입증됨에 따라, 동일한 이론적 배경을 바탕으로 다양한 계층을 대상으로 하는 프로그램의 가능성을 보여주었다. Buddhism pursues to distribute benefit to all beings. That is, through study of religious teachings and meditations, Buddhism helps all beings increase their own happiness. The current system of teaching Buddhism mainly depends on Dharma talks and lectures, which are almost unilaterally given by a Buddhist monk or a lecturer. Such a system lacks of two things to be desired. Communication and exchanges between speakers and listeners are insufficient, and people can take the study of Buddhism as their main tasks rather than introspecting each other's actual lives based on the Buddhism. In terms of meditations, it becomes stumbling blocks that direct guidance from a enlightened master, which can guide people to a right direction, is difficult and that people avoid meditation as they regard it as difficult. As part of measures to improve such situations, we can use the research performance and methodology of counseling. If a Buddhist group counseling program, which uses the counseling methodology based on Buddhism, can help people change their lives positively, and acquiring the method of practicing Buddhist meditations, it would become an effective means to promote the increase of happinessfelt by contemporary human beings. The purpose of Buddhist group counseling program is to make beneficial changes in the lives of program participants through introspection, group counseling, meditation and the practices of the Noble Eightfold Path. It is the purpose of this program to cure mind and body through reduction of greed, hatred, ignorance as well as increase of benevolence. As both of the Buddhist group counseling program conducted for university students and the Buddhist group counseling program conducted for cancer patients have been proved to be positively effective, the possibility of programs for various classes based on the same theoretical background was represented.

신문기사에 대한 관심도 및 신문광고의 크기가 광고주목률에 미치는 영향에 관한 연구

박찬욱,현용진 한국마케팅학회 1994 마케팅연구 Vol.9 No.1

지역사회의 민주화와 삶의 질 : 서울시 사례연구

박찬욱 서울대학교 사회과학연구소 1995 社會科學과政策硏究 Vol.17 No.2

韓國政治에서의 道德性回復을 위한 硏究

朴贊郁 서울대학교 사회과학연구소 1993 社會科學과政策硏究 Vol.15 No.1

UR의 製造業에 대한 영향과 그 대응방안 : UR이 제조업에 미치는 관련제도를 중심으로

朴贊昱 전남대학교기업경영연구소 1991 經營情報 Vol.2 No.1

기업 내부적으로는 경영혁신을 도모하고 기술개발, 품질향상, 노사화합에 힘써 기업 자체적으로 대응하려는 자세가 필요하며, 정책적으로는 우리나라 산업의 저변을 형성하고 있는 중소기업육성을 통한 산업구조고도화와 함계 부가가치생산성을 높고 성장가능성이 큰 지역별 특화사업을 선정, 육성하여 경제기반을 튼튼하게 해야 할 것이다.