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골프 대회 참가자의 기억에 남는 브랜드 경험, 웰빙 인지도, 브랜드 애착, 재방문 의도 간의 영향 관계 연구 : 관여도의 조절 역할을 중심으로
박슬기,이광우 한국호텔외식관광경영학회 2018 호텔경영학연구 Vol.27 No.1
The purpose of this study is to examine the antecedents and consequences of well-being perception, focusing on golf tournament spectators. The literature review suggested that memorable brand experience has an important influence on well-being perception, brand attachment, and revisit intention. Also, several studies indicated that well-being perception plays an important role in enhancing brand attachment and revisit intention. Finally, it was suggested that golf involvement plays the moderating role in this process. To validate the research model derived from the causal relationship between the concepts, this study used data collected from a total of 234 golf spectators. The results indicated that memorable brand experience had a statistically significant effect on well-being perception, brand attachment, and revisit intention. Also, well-being perception positively influenced brand attachment. However, there was no statistically significant relationship between well-being perception and revisit intention. Lastly, golf involvement played the moderating role in the relationship between memorable brand experience and well-being perception. From the results, theoretical implications for the causal relationship between the concepts and managerial implications for the golf tournament management were discussed in the last part of the paper. 서비스 퀄러티에 초점을 맞추어 고객들의 만족도 및 재방문 의도를 연구해 온 골프 대회와 관련된기존 연구들과는 달리, 본 연구에서는 골프 대회 관람객들의 기억에 남는 브랜드 경험을 중심으로 그에 따른 향후 변수 간의 관계에 관한 연구를 진행하였다. 즉, 본 연구의 목적은 골프 대회를 참관하는 관람객들의 웰빙 인지도의 선행 및 후행 변수를 고찰하는 것이다. 문헌 고찰을 통하여 기억에 남는 브랜드 경험이 웰빙 인지도, 브랜드 애착, 재방문 의도에 중요한 영향을 준다는 점과 웰빙 인지도가 브랜드 애착 및 재방문 의도를 형성함에 있어서 중요한 역할을 한다는 것을 제시하였다. 마지막으로 이러한 과정에서 골프 관여도가 조절 변수의 역할을 한다는 것을 제시하였다. 개념들 간의 인과관계를 통해서 도출된 연구 모형을 검증하기 위해서 총 234명의 골프 관람객으로부터 수집한 데이터를이용하였다. 통계 분석 결과를 살펴보면, 기억에 남는 브랜드 경험은 웰빙 인지도, 브랜드 애착, 재방문 의도에 통계적으로 유의한 영향을 미쳤으며, 웰빙 인지도는 브랜드 애착에 긍정적인 영향을 미치는 것으로 제시되었다. 그러나 웰빙 인지도와 재방문 의도 간의 관계는 통계적으로 유의하지 않는 것으로 나타났다. 마지막으로 골프 관여도는 기억에 남는 브랜드 경험과 웰빙 인지도 관계에서 유의미한 조절 변수의 역할을 하는 것으로 나타났다. 본 연구의 결과는 골프 대회 관람객들의 브랜드 경험을 바탕으로 하는 마케팅 전략 수립 시 중요한 자료가 될 수 있다는 점에서 이론적 및 실무적으로큰 의미가 있을 것이다.
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Phosphorus-doped porous carbon derived from biomass for sodium ion capacitors
박슬기,박호석 한국공업화학회 2015 한국공업화학회 연구논문 초록집 Vol.2015 No.0
Sodium ion capacitor is considered as very attractive an alternative to lithium-ion energy storage due to the abundance and low cost of sodium. However, during the charging and discharging processes, the metalbased electrode for Na-ion energy storage system often shows poor intrinsic electrical conductivity and large capacity decay. Here, we report a high-performance Na-ion energy storage device using novel phosphorous-doped porous carbon derived from renewable, sustain able and accessible biomass, empty fruit bunch (EFB) by a thermal process. The carbon nanomaterials have highly active sites and welldeveloped pores with the highest surface area of ~1154.2 m2 g-1 and high mass content of phosphorus of ~19.67%. The biomass derived electrode for Na-ion capacitor exhibits a high capacity of ~233.81 F g-1, long cycle life of ~96% after 1000 cycles and stable rate capability of ~70% at scan rate 70 mV s-1.
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박슬기,박호석,최민성 한국공업화학회 2017 한국공업화학회 연구논문 초록집 Vol.2017 No.1
The metal-based electrode for energy storage system often shows poor intrinsic electrical conductivity and large capacity decay during the charging and discharging processes. Here, we report a high-performance ion energy storage device using novel porous carbon derived from renewable, sustainable and accessible biomass by a thermal process. The carbon nanomaterials have highly active sites and well-developed pores with the highest surface area. The biomass derived electrode for energy storage system exhibits a high capacity, long cycle life and stable rate capability.
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박슬기,박호석 한국공업화학회 2015 한국공업화학회 연구논문 초록집 Vol.2015 No.1
Recently, graphene-based nanohybrids have attracted much attention as an emerging class of functional materials owing to the appealing electrical and electrochemical properties, large surface area, and chemical and mechanical stabilities for energy storage and catalytic applications. Various metal oxides (MOs) such as TiO<sub>2</sub>, CoO<sub>3</sub>, SnO<sub>2</sub>, ZnO, NiO<sub>2</sub>, RuO<sub>2</sub>, MnO<sub>2</sub>, Si, and Fe<sub>2</sub>O<sub>3</sub> were post-synthesized through many methods on graphene by controlling the hybrid composition. Moreover, hierarchical architecturing of graphene/MO hybrids in a three-dimensional (3D) manner can be also an innovative chemical approach to utilize full potential of functionality. In this study, we report the electrodeposition of 3D macroporous graphene/MO nanocomposites for energy storage applications.
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박슬기,최민성,박호석 한국공업화학회 2018 한국공업화학회 연구논문 초록집 Vol.2018 No.0
During the charging and discharging processes, the metal-based electrode for energy storage system often shows poor intrinsic electrical conductivity and large capacity decay. Here, we demonstrate a high-performance ion energy storage device using novel hierarchically porous carbon derived from renewable, sustainable and accessible biomass by a thermal process. In particular, the Phosphorus doped and steam activated nanoporous carbon demonstrates the cyclic stability of 96.0% over 100000 cycles in the full cell, achieving a high capacitance of 265.43 Fg-1 and rate capability of 75%. It is attributed to the hierarchical interconnected porosity and the redox-active P=O bonds, which are comprehensively investigated by experimental and computational analyses.
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호텔 직원이 지각하는 윤리적 경영 풍토가주관적 경력 성공에 미치는 영향 -조직 몰입의 매개효과를 중심으로-
박슬기,심성우,최지애 한국관광학회 2013 관광학연구 Vol.37 No.4
The purpose of the study is to identify the impacts of employee‘s perceived ethical climate on subjective career success and organizational commitment. And it is to examine the mediating effect of organizational commitment in the relationship between ethical climate and subjective career success. Data were collected from employees working in service encounter departments (room and F&B divisions) of five star hotels in Seoul, South Korea. Hypotheses were examined by using path analysis and the results were as follows. First, ethical climate of hotel had a significant effect on subjective career success and organizational commitment. Second, organizational commitment had a significant impact on subjective career success. Third, the mediating effect of organizational commitment between ethical climate and subjective career success was confirmed, which means it played an important role in ethical climate leading to subjective career success. The findings of the study can suggest practical implications to utilize efficiently human resources to hotel managers for hotels' sustainable development.
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