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基于Jean-Marie Floch 造型分析理论的餐饮类品牌标志研究
朱 琳,장재욱 인문사회 21 2022 인문사회 21 Vol.13 No.3
Research on Restaurant Brand LogoBased on Jean-Marie Floch Modeling Analysis TheoryZhu Lin & Jaewuk Chang Abstract: In the study of brand logo, most of the studies just stay at the graphic and color level, without in-depth study of the meaning conveyed by logo design This paper hopes that by selecting the catering brand logo for modeling research, it will not only summarize the modeling characteristics of catering brand, but also draw the deep meaning of logo design, so as to provide reference for the future logo design innovation By using Jean-Marie Floch’s modeling analysis method, this paper analyzes the research trend of logo development and the characteristics of modern restaurant logo design through the changes of image, hue and phase in the old and new signs The analysis results show that the Jean-Marie Floch theoretical analysis method can not only get the characteristics of table design at the modeling level, but also get the moral behind the logo design and the meaning to be conveyed This study can not only provide a theoretical basis for the future logo design innovation in the modeling level, but also expand the researchers’ research methods and depth for logo design. Key Words: Restaurant Brand, Logo Design, Modeling Analysis, Jean-Marie Floch, Semiotics 基于Jean-Marie Floch 造型分析理论的餐饮类品牌标志研究朱 琳*ㆍ张 宰 旭** 摘要: 在进行品牌标志研究的时候,大多数的研究只是停留在图形和色彩层面,没有对标志设计所传达的寓意进行深入研究.本文希望通过选取餐饮类品牌标志进行造型研究,不仅要总结出餐饮类品牌的造型特征,还要得出标志设计深层次的含义,为以后标志设计创新提供借鉴作用.本文运用Jean-MarieFloch的造型分析理方法,通过对新旧标志中图象、色相以及位相的变化,可以分析出标志发展的研究趋势以及现代餐饮类标志设计的特征.分析结果显示,Jean-MarieFloch理论分析方法,不仅可以得到表设计在造型层面的特征,而且可以得出标志设计背后的寓意以及所要传达的含义.本文的研究不仅能够在造型层面给以后的标志设计创新提供理论依据,还可以扩展研究者对于标志设计研究的方法和深度。 关键词: 餐饮品牌, 标志设计, 造型分析, Jean-Marie Floch, 符号学 □ 接受日: 2022年 5月 31日, 修正日: 2022年 6月 10日, 揭載確定日: 6月 20日* 朝鲜大学校 美术大学 设计学科 博士(First Author, PhD, Chosun Univ., Email: 995749873@qq.com)** 朝鲜大学校 美术大学 设计学科 教授(Corresponding Author, Professor, Chosun Univ., Email: illustchosun@naver.com)
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전후 일본에서의 ‘토착적 근대성’의 발견 -츠루미 카즈코의 내발적 발전론의 형성과 발전을 중심으로-
Zhu Lin(朱 琳) 원광대학교 종교문제연구소 2019 한국종교 Vol.45 No.-
By the Meiji Restoration, Japan accomplished its transformation into a modern nation state with tremendous speed. As a consequence, the appearance of society changed greatly and people enjoyed a more abundant and prosperous life-style as a result of the reform of political system and the development of scientific-technology. However, on the other hand, Japan before the Second World War rushed to become a colonial power under the slogan of ‘rich nation and strong army,’ and after the Second World War was affected by the negative effects produced by modernization such as pollution, nuclear plant accidents, and international antagonisms resulting from the competition for resources. However, these problems are not only faced by Japan all nations that have developed along the lines of the Western model of modernization. Considering this ‘negative legacy,’ this paper looked back on the theory of modernization adopted by Japan after the Second World War, and outlined the formation and change of the theory of development from within the country as proposed by Tsurumi Kazuko (鶴見和子; 1918~2006). Tsurumi Kazuko uncovered new meanings of identity based on solidarity and coexistence through investigation of Japanese folklore and by confronting the severe health problems caused by industrial pollution. This paper traced this process of re-evaluation and examined the pattern of indigenous modernity in post Second World War Japan. 메이지유신을 계기로 일본은 엄청난 스피드로 근대화로의 전환을 이루었다. 그결과 정치제도의 혁신과 과학기술의 발전 등에 의해 사회적 풍모가 일신되고, 사람들은 보다 풍요로운 생활스타일을 손에 넣은 한편, 전전(戰前)의 일본은 ‘부국강병’이라는 슬로건 하에 식민지주의에 돌입하고, 전후에는 공해문제, 원전사고나 자원을 둘러싼 국제적 대립을 야기하는 등, 근대화가 초래한 부정적인 영향을받고 있다. 그러나 이 문제들은 비단 일본뿐만이 아니라 서양적 근대주의의 노선을 따라 발전해 온 나라들 및 발전도상국들이 공통적으로 직면하고 있는 상황이다. 필자는 근대화의 이러한 ‘부정적인 유산들’을 염두에 두면서, 전후의 일본의근대화론을 돌아보고, 츠루미 카즈코(鶴見和子)의 내발적 발전론의 형성과 변천을개관하였다. 츠루미 카즈코는 일본민속학이나 미나마타병(水俣病)에 관한 조사등으로부터 주체성, 공동체로서의 지역의 연대관계 및 공생사상을 찾아냈는데, 이 글에서는 그 과정을 추적하면서 전후 일본에서의 토착적 근대성의 양상을 고찰하였다.
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周 士 宏,林 艳 중국인문학회 2013 中國人文科學 Vol.0 No.55
The article explores the construction meaning of di-transitive and proposes that the meaning of di-transitive Construction is that the subject’s action made the possessive relationship’s transformation between indirect object and direct object caused by the subject’s action. After this, the author argues that the di-transitive construction involves causative event, movement event and transitive event. All these events formed an Idealized Cognitive Modal, which is used to express the transfer of the possessive relationship of NP3.
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