스트리트 패션에 나타난 청소년들의 의복스타일 연구 (pp.127-138)

윤진아(Yoon Jin-Ah) 한복문화학회 2009 韓服文化 Vol.12 No.3

The purpose of this study is to analyze the style of clothes revealed in the street fashion of adolescents of Korea and their interest in clothes, attempting to figure out the characteristics in the style of clothes of adolescents through direct observation of consumers, and aims to increase the understanding as to the interest of adolescents in clothes and provide the basic data which is necessary in establishing product plans that target adolescents. As for the method of study, surveys were carried out, along with the analysis of clothes style, in order to figure out adolescents' interest in clothes and characteristics. The findings of this study indicated the followings: First, female students often purchased clothes through the Internet, while male students purchased clothes from offline stores, such as Dongdaemun market, and department stores. In relation to the accompanying person, both male and female students turned out to be influenced the most by their friends who were the peer groups. In relation to the person, who influence the purchase of clothes, it was found that male students were influenced by entertainers the most, while female students were influenced by their peer groups the most. As for the preferred style, it was found that male students tended to enjoy the combination of hood, blue jeans, and jacket, while female students did not adhere to a single style and tended to enjoy wearing various styles. Both male students and female students put the design above anything else when they purchased clothes. Second, in relation to the analysis of clothes style of adolescents, it was found that the fashion of entertainers, which is one of the visual information transmitted by mass media, was presented as the model of identification for adolescents, increasing the tendency of imitation behavior. Specifically, it turned out that the fashion style of idol group who are popular currently had the greatest effect. Like that, psychology of imitation and conformity distinctive to teenagers may lead them to consider entertainers as objects of envy and desire to be recognized by their peer group. Like what we considered in the above, adolescents in contemporary society are obtaining the information about style through mass media such as TV, magazine, newspapers-rather than using the clothes as a means to express their resistance to the adult generation like the past - and expressing their distinctive personality while they are influenced by peer groups. Amid the ongoing economic sluggishness and the liberalization of distribution market, domestic fashion market has been depressed, but fashion market for young people has been booming. That implies adolescents' consumes are leading the fashion segment as consumer group. Therefore, the study on the street fashion of adolescents may be not only valuable in the context of the history of contemporary dress and ornament but also provide basic data necessary to establish strategies for domestic product planning.

일본 지배계층 복식의 변화와 양상

이자연(Lee Ja-Yeon) 한복문화학회 2008 韓服文化 Vol.11 No.3

The purpose of this study is to investigate the aspects and the change in and the characteristics of court dress of the ruling class women of the Nara-Heian period of Japan by comparing the clothes of the ruling class of the early Nara-Heian period to those of the middle and late Heian period. In the early Nara-Heian period, the types of clothes included Ungeon, Baeja, Dae-Soo-Eui, Joong-Dan, Nae-Eui, Goon-Seub, Pye-Seul, Bi-Dae, and Young-Gun. Bo-Gye was put on the head and Mal and Seok were worn on foot. On the other hand, in the middle and late Heian period, the clothes such as Dang-Eui, Pyo-Chak, Ta-Eui, Gyu, Dan, Sang, Go, Bi-Rye, and Gun-Dae were put on. Bo-Gwan was put on the head and Mal and Seok were worn on foot. The comparison of the clothes of the two periods showed that the Chinese-style clothes in the early period had changed to Japanized clothes in the middle and late Heian period. The simple composition of the Japanese-style clothes led to invent a new ways of wearing clothes layering another clothes over clothes. While there were changes in the name and composition of Baeja and Dang-Eui, Bi-Dae and Gun-Dae, and Young-Gun and Bi-Rye, the purposes of wearing those clothes were not been changed. This change in the composition of clothes made the clothes in the middle and late Heian period to be more decorative and massive as well as more varied in colors compared to the clothes in the early Nara-Heian period. It can be noted that this change is highly related with the composition of the clothes and ways of wearing the clothes.

한국과 일본여대생의 착의행동 비교

박재경(Jae Kyung Park),남윤자(Yun Ja Nam),최경미(Kueng Mi Choi),Takabu Hiroko,Hiraoka Wakako,Fuseya Setsuko 한국복식학회 2004 服飾 Vol.54 No.3

The purpose of this study was to compare ideal clothing and actual clothing behavior between Korean and Japanese college students. 185 Korean students and 91 Japanese students were used into data analysis from October to December, 2000. The age range was 18 to 28 years. The results were as followed. 1) Japanese students wanted to wear fitted clothing styles with revealing the body, while Koreans wanted wear not only fitted styles but also relaxed and coved body styles. 2) Korean students wore more loose styles and fitted upper styles and pants than Japanese students On the other hand, Japanese students wore fitted clothing styles and skirt. 3) Japanese students showed higher correlation between ideal clothing styles and actual clothing styles than Koreans. This means that although Koreans want to wear ideal styles, they don`t wear those styles much. 4) Overweight students tended to avoid wearing fitted and revealed body styles pursuing more loose and coved body styles. This tendency showd stronger to Korean than Japanese students.

의복스타일과 색이 신체이미지 지각에 미치는 영향

김효숙,최창석,이은실 대한가정학회 2003 Family and Environment Research Vol.41 No.9

The purpose of this study was to examine the effect of dothing colors, dothing styles on women's body image perception. The experimental design was 2 x 2 x 9(perceiver's gender x clothing styles x clothing colors) factorial design with between-subjects design. Subjects were 320 college students in the metropolitan area of Seoul. Perceiver's gender, clothing styles, and clothii colors gave a significant influence on the 3 variables of shoulder, the upper half of the body, and bust. Shoulder and the upper half of the body had an interaction effect by clothing styles and clothing color. Perceiver s gender gave a significant influence on hip size, length of leg, height, clothing styles did a significant influence on hip size, length of leg, height, and slender figure. Clothing colors gave a significant influence on length of leg, height, and slender figure. Length of leg and slender figure had an interaction effect by perceiver s gender and clothing styles. Hip size had an interaction effect by perceiver s gender and clothing color. Hip size had an interaction effect by clothing styles and clothing color. The results of this study support that coloration of clothing and clothing style affects perception of stimulus persons wearing apparel.

한국 영부인 의상의 디자인 유형과 미적 특성

김영삼 ( Young Sam Kim ),김장현 ( Jang Hyeon Kim ),전여선 ( Yuh Sun Jun ) 한국의류학회 2014 한국의류학회지 Vol.38 No.2

This study considers types of design expression and examines aesthetic characteristics by analyzing images shown on clothes worn by Korean First Ladies. This study is to accumulate a fundamental database for the effective style coordination for images of First Ladies and future directions of clothing design. The types of design expression on the clothes of Korean First Ladies are as follows. First, in terms of silhouette, H line and A line is generally represented on the silhouette of clothes; in addition, the H line is highly expressed on the silhouette. The keyword of images by design types are generally feminine, elegant on the silhouette of First Ladies` clothing, and represented a progressively more modernized image on the silhouette. Second, in teerms of color, it is expressed diverse images on the color of First Ladies` clothing, and exceptionally the tendency of elegant image is highly charged on the color of clothes. This sort of tendency is influenced by the preferences of First Ladies; subsequently, most First Ladies wear their clothes with a high brightness and chroma. Third, in terms of materials, the image of elegant and simple is highly expressed through First Ladies` clothes and it is caused by choosing the clothes of a plain texture rather than a visible and fancy one. The aesthetic characteristics based on an analysis of the types of design expression on the clothes of Korean First Ladies are as follows. First, ``femininity`` on First Ladies` clothes is expressed by A line silhouette of a feminine curve and decorative effects. Second, ``simplicity`` on First Ladies` clothes is expressed on the H line silhouette of a straight figure or through the solid colors of high chroma. Third, ``elegance`` on First Ladies` clothes is represented on the silhouette of a restrained curve, long skirt hemlines, and woolen fabric with a neat, warm and soft coordination of colors. Forth, ``traditionality`` on First Ladies` clothes is expressed through the application of materials and colors that influence culture, traditions, and detailed decorativeness.

남성들의 의복행동 및 선호하는 여성 패션스타일

윤진아(Yoon Jin-Ah) 한복문화학회 2015 韓服文化 Vol.18 No.1

The purpose of this study was to research the men in their twenties’ clothing behaviors and preferred woman’s fashion style and draw its conclusion to establish the academic base to understand the man consumer, predict the change phase of women’s clothing and use the data for product planning, market division and product development design of Korean clothing company through the analysis. For the purpose, the study analyzed total 687 surveys over 3 times in May, September and November 2013. The survey consisted of basic question, view of value question, clothing behavior question and preferred style question. The entire result revealed that the number of men in their twenties who pay attentions to their appearances for employment has increased. It showed that there have been a social atmosphere that as well as women, men should trim their appearances. The fact that the clothing was very important in the woman’s style showed that the clothing was very important again. The preferred woman’s style was a casual style. It was because of young age, practicality and functional characteristic. Like that, the modern man’s interest in fashion was as high as woman’s one and the importance of style was emphasized. It showed that the interest in personality and appearance has increased.

The Effects of Clothing Styles and Colors on the Image Perception and the Evaluation of Age for Men

Shin, Yun-Kyung,Lee, Myoung-Hee The Costume Culture Association 2010 Fashion, industry and education Vol.13 No.1

The purpose of this research was to investigate the effects of clothing style and color of male casual wear on image perceptions and age evaluations. $4{\times}2$ (top color${\times}$trouser color) and $2{\times}3{\times}2$ (clothing style${\times}$clothing hue${\times}$clothing chroma) factorial designs were used as the experiment designs. Photoshop program was used to manipulate the clothing colors after creating photos of models wearing experiment clothing for stimulus. Subjects were 280 female college students from Seoul region and each subject responded to two stimuli. Factor analysis showed four factors of images of male casual wear; sociability, conspicuousness, softness and masculinity. Polo shirts were evaluated higher in sociability and softness than jumpers and nary blue trousers were evaluated higher in masculinity than beige trousers. High chroma clothing was assessed higher in sociability and conspicuousness than low chroma clothing. High chroma red jumpers displayed very sociable feel and low chroma blue jumpers displayed the lowest sociability. High chroma male clothing resulted in younger age perception but age was evaluated young when a black shirt was worn under the jacket when wearing a low chroma jacket.

The Effects of Clothing Styles and Colors on the Image Perception and the Evaluation of Age for Men

( Yun Kyung Shin ),( Myoung Hee Lee ) 복식문화학회 2010 Fashion, industry and education Vol.13 No.1

The purpose of this research was to investigate the effects of clothing style and color of male casual wear on image perceptions and age evaluations. 4×2 (top color x trouser color) and 2×3×2 (clothing style × clothing hue × clothing chroma) factorial designs were used as the experiment designs. Photoshop program was used to manipulate the clothing colors after creating photos of models wearing experiment clothing for stimulus. Subjects were 280 female college students from Seoul region and each subject responded to two stimuli. Factor analysis showed four factors of images of male casual wear; sociability, conspicuousness, softness and masculinity. Polo shirts were evaluated higher in sociability and softness than jumpers and navy blue trousers were evaluated higher in masculinity than beige trousers. High chroma clothing was assessed higher in sociability and conspicuousness than low chroma clothing. High chroma red jumpers displayed very sociable feel and low chroma blue jumpers displayed the lowest sociability. High chroma male clothing resulted in younger age perception but age was evaluated young when a black shirt was worn under the jacket when wearing a low chroma jacket.

영화 여주인공의 의복이미지에 나타난 전문직업여성의 복장 유형의 변화연구(1)

김문영 대한가정학회 2002 Human Ecology Research(HER) Vol.40 No.11

This study is an attempt to establish an aesthetic and fashion sense of the heroine's image and fashion according to the social environment which is related to fashion transformation. Also, this study modern society's need for specific social occupational roles through fashion and clothing in cinema. First, individual people are estimating their social position and ability by his/her fashion style. Modern fashion styles are changing into various, complicated, gorgeous and attractive styles; however, the needs of professional women's clothing styles are fairly conservative. Second, classical, closed, and unobtrusive fashion styles are appearing in modern cinema's clothing depending on professional women's expertise in fashion styles. Third, changes of styles are varied by their colors and clothing design. Colors had not changed very much during the last 30 years; however, in the 1980's, while and grey colors, in the 1990's black and achromatic colors, and in the beginning of this century dark green and brown and also diverse colors have been used. But the brightness is so light and expressed by a quiet and cold style, Furthermore, the inner images are judged by their forms which is determined by how people choose their clothing styles. Consequently, women's clothing styles easily appear as a result of their preconceived ideas formed by their professional knowledge and ability.

미용성형부위 및 의복행동그룹에 따른 의복스타일선호에 관한 연구: 미용성형을 경험한 20~30대 여성을 중심으로

이정은 ( Jung Eun Lee ),최정욱 ( Jeong Wook Choi ) 한국패션비즈니스학회 2014 패션 비즈니스 Vol.18 No.1

The main purposes of this study is to evaluate clothing behaviors according to cosmetic surgery parts and to research how the clothing style preference is expressed depending on each clothing behavior group. This study focuses on women in their 20s and 30s living in Seoul and Gyeonggi area whom have cosmetic surgery experiences. From the women being evaluated, the following groups are divided and then surveyed with equal frequency and ratio: ``facial surgery``, ``face contour surgery``, ``breast surgery``, and ``body figure revision``. When comparing the changes in clothing style preferences before and after the cosmetic surgery, they prefer silhouettes which show body shapes, diversity of color tones, and more overall exposing preferences. After investigating the preferred clothing styles based on cosmetic surgery parts, it is being analyzed that body exposure is more aggressively expressed upon after taking the surgery because the self satisfaction is increased according to the changes in their body shapes after the surgery. Lastly, after looking into the cosmetic surgery and the clothing preferences styles of each clothing behavior group, there seems to be more breast surgeries and body figure revisions for aggressive and extroverted characters: thesex-appeal and mood switching type. It is also being analyzed that facial surgeries are more common in the passive group: information collection, trend alignment, and beauty preference. Such results are also reflected in clothing preferences styles: the biggest change is shown in the aggressive and extroverted group, the sex-appeal types.