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조은성(Cho, Eunseong),변숙은(Byun, Sookeun) 한국문화산업학회 2014 문화산업연구 Vol.14 No.4
체면을 중시하는 한국 사회에서 부조금 지출이 가정 경제에 큰 부담이 되고 있으나, 부조금에 대한 학술적 조사는 거의 찾기 힘들다. 본 연구는 연령, 종교가, 소득, 자산, 학력, 직업, 주관적 사회지위, 자녀 결혼가능성, 체면민감성, 미혼자녀수가 부조금에 미치는 영향을 조사하였다. 연령대별(30, 40, 50, 60대) 및 성별에 따른 할당 표본추출을 실시하여 308명의 유효표본을 얻었다. 부조 횟수를 종속변수로 하는 회귀분석에서 직업, 자산, 자녀 결혼가능성, 주관적 사회지위가 유의하였다. 1회당 부조금에 연령, 연령제곱, 성별, 소득이 유의한 관계를 보였다. 부조금 총액에는 연령, 연령제곱, 직업, 자녀 결혼가능성, 주관적 사회지위가 유의하였다. 부조 횟수와 1회당 부조금에 영향을 미치는 요인은 서로 다르며, 부조 횟수와 1회당 부조금은 서로 상충 관계임을 제시하였다. 또한 흔히 알려진 것과는 달리 부의금보다 축의금 지출이 훨씬 더 많다는 것을 발견하였다. There has been little research efforts on spending behaviors of congratulatory or condolence money in Korea, despite its practical importance in the society. This study examined such spending behaviors by lifetime-event types (i.e., wedding, funeral, first-birthday party, and sixtieth-birthday party). This study is unique in that we examined the factors that are related to the frequency of giving congratulatory or condolence money, and the average amount of such spending per event, aswell as the total amount of such spending per year. Both positive and inverted-U relationships were hypothesized for the effects of age on the expenditure on congratulatory or condolence money. For the effects of the number of unmarried children, both positive and negative relationships were considered. Men were expected to give more money and give money more frequently for others" lifetime events, compared to women. Those who have a religion were expected to give money more frequently than those who do not have a religion. Income, asset, education level, occupation, subjective social position, the likelihood of their children’s wedding in the near future, and susceptibility for social face were also expected to have relationships with congratulatory or condolence money spending behavior. After excluding untrustworthy responses, 308 valid samples were obtained. We ran a series of regression analyses with three different dependent variables: the frequency of giving congratulatory or condolence money, and the average amount of such spending per event, as well as the total amount of the spending per year. Occupation, asset, and the likelihood of their children’s wedding in near future were significantly associated while subjective social position was marginally significant with the frequency of giving congratulatory or condolencemoney. Age, square of age, gender, and income were significantly related with the average amount of the spending per event. Age, square of age, occupation, and the likelihood of children’s wedding in near future were significantly associatedwith the total amount of the spending per year. Theoretical implications. Fist, the determinants of the frequency of giving congratulatory or condolence money are different from those of the average amount of spendingmoney per event. Second, there is a tradeoff between the frequency of giving congratulatory or condolencemoney and the average amount of spending per event. Third, people tend to spend more money for others" congratulatory events than condolence events. Lastly, more than half of the consumers seem to give less amount of money per event and give money less frequently than the fact known to everyone. 체면을 중시하는 한국 사회에서 부조금 지출이 가정 경제에 큰 부담이 되고 있으나, 부조금에 대한 학술적 조사는 거의 찾기 힘들다. 본 연구는 연령, 종교가, 소득, 자산, 학력, 직업, 주관적 사회지위, 자녀 결혼가능성, 체면민감성, 미혼자녀수가 부조금에 미치는 영향을 조사하였다. 연령대별(30, 40, 50, 60대) 및 성별에 따른 할당 표본추출을 실시하여 308명의 유효표본을 얻었다. 부조 횟수를 종속변수로 하는 회귀분석에서 직업, 자산, 자녀 결혼가능성, 주관적 사회지위가 유의하였다. 1회당 부조금에 연령, 연령제곱, 성별, 소득이 유의한 관계를 보였다. 부조금 총액에는 연령, 연령제곱, 직업, 자녀 결혼가능성, 주관적 사회지위가 유의하였다. 부조 횟수와 1회당 부조금에 영향을 미치는 요인은 서로 다르며, 부조 횟수와 1회당 부조금은 서로 상충 관계임을 제시하였다. 또한 흔히 알려진 것과는 달리 부의금보다 축의금 지출이 훨씬 더 많다는 것을 발견하였다. There has been little research efforts on spending behaviors of congratulatory or condolence money in Korea, despite its practical importance in the society. This study examined such spending behaviors by lifetime-event types (i.e., wedding, funeral, first-birthday party, and sixtieth-birthday party). This study is unique in that we examined the factors that are related to the frequency of giving congratulatory or condolence money, and the average amount of such spending per event, aswell as the total amount of such spending per year. Both positive and inverted-U relationships were hypothesized for the effects of age on the expenditure on congratulatory or condolence money. For the effects of the number of unmarried children, both positive and negative relationships were considered. Men were expected to give more money and give money more frequently for others" lifetime events, compared to women. Those who have a religion were expected to give money more frequently than those who do not have a religion. Income, asset, education level, occupation, subjective social position, the likelihood of their children’s wedding in the near future, and susceptibility for social face were also expected to have relationships with congratulatory or condolence money spending behavior. After excluding untrustworthy responses, 308 valid samples were obtained. We ran a series of regression analyses with three different dependent variables: the frequency of giving congratulatory or condolence money, and the average amount of such spending per event, as well as the total amount of the spending per year. Occupation, asset, and the likelihood of their children’s wedding in near future were significantly associated while subjective social position was marginally significant with the frequency of giving congratulatory or condolencemoney. Age, square of age, gender, and income were significantly related with the average amount of the spending per event. Age, square of age, occupation, and the likelihood of children’s wedding in near future were significantly associatedwith the total amount of the spending per year. Theoretical implications. Fist, the determinants of the frequency of giving congratulatory or condolence money are different from those of the average amount of spendingmoney per event. Second, there is a tradeoff between the frequency of giving congratulatory or condolencemoney and the average amount of spending per event. Third, people tend to spend more money for others" congratulatory events than condolence events. Lastly, more than half of the consumers seem to give less amount of money per event and give money less frequently than the fact known to everyone.
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